Unique X, the number one global leader in cinema advertising solutions, is delighted to announce the launch of Love Cinemas, a revolutionary, fully automated, AI-powered, purchase-to-screen, self-service cinema advertising platform. To mark the launch, Unique X has also signed a long-term agreement with Cinemex, one of the world’s largest cinema operators, which becomes the world’s first Love Cinemas client.
Self-service cinema advertising from Love Cinemas will be available on all 2,427 Cinemex screens throughout Mexico. This groundbreaking self-service cinema advertising platform introduces a new commission-only commercial model. Love Cinemas means local and national brands can finally buy cinema inventory with unprecedented ease and transparency. Unique X will be officially launching Love Cinemas at CineEurope 2026 in Barcelona, where the platform will be demonstrated for the first time.
At the heart of Love Cinemas is an agentic AI assistant that guides advertisers through every step of campaign design and management. From concept to creative to optimisation, the AI assistant does the heavy lifting — recommending audiences, shaping campaigns and managing them in-flight — so that launching a cinema campaign is as simple as having a conversation.
Cinemex, which is already an Advertising Accord customer for direct sales, will activate Unique X’s Programmatic service, providing true real-time, bid-based cinema advertising, running seamlessly alongside Love Cinemas self-service platform by connecting to the programmatic ecosystem of Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs). Love Cinemas leverages Unique X’s core technology stack, including Advertising Accord, MovieTransit for electronic DCP content delivery, and the RosettaBridge Theatre Management System (TMS). Crucially, Love Cinemas features Unique X’s new DCP auto-generation tool, ensuring that campaigns transition seamlessly from purchase to screen without manual intervention.
Phil Morris, CCO of Unique X, commented: “We are thrilled to announce the launch of Love Cinemas and our continued partnership with Cinemex as our first global client. Love Cinemas represents a paradigm shift in cinema advertising, opening up the big screen to the local digital advertising market. By providing a fully automated, programmatic, and self-service platform, we are making cinema advertising as accessible as online or DOOH channels. Cinemex’s commitment to innovation makes them the perfect partner to debut this technology, and we are extremely proud to help them unlock new revenue streams.”
Fernando Barrios Gómez Garibay, Director Comercial of Grupo Cinemex, added: “At Cinemex, we are always looking for innovative ways to enhance our business and provide value to our partners. Activating the Love Cinemas platform and Unique X’s programmatic service across our 2,427 screens allows us to tap into new advertising demand and maximize our inventory yield. The fully automated nature of the platform, including the new DCP auto-generation tool, streamlines our operations significantly. We are excited to be the first exhibitor in the world to launch this cutting-edge technology and redefine the cinema advertising landscape in Mexico.”
About Cinemex
2,427 screens in 85 cities across Mexico. Cinemex was founded in 1995 with the goal of revolutionizing the movie industry in Mexico. It was a pioneer in installing multiplex complexes and stadium-style theaters to meet the needs of its audience. Today, Cinemex continues to offer innovative experiences for its viewers, like Cinemex Platino and Cinemex Market. It features different formats such as 2D, 3D, ATMOS, and IMAX with Laser. Cinemex is part of Grupo Cinemex, led by Ricardo Larrea.
About Unique X
Established in 1997, Unique X is the world’s largest supplier of innovative digital cinema solutions, providing intelligent, autonomous cost-saving software and revenue-generating fully managed content services. Unique X operates in over 100 countries across the globe and excels in delivering mission-critical cinema software. Advertising Accord currently powers 1.4 billion advertising spots annually across 31 territories and over 45,000 screens worldwide. With its fully automated capabilities, it is transforming cinema advertising by providing exhibitors with a complete end-to-end solution that integrates both traditional and programmatic sales. Marketleading cinema solutions include RosettaBridge TMS, RosettaNet, Movie Transit, Basekey, RosettaLive, Advertising Accord, KDMX, SmartTrailering, and Unique’s unrivaled consumer product, the movie and gaming content private cinema hire event platform “Book The Cinema”.