Lumma is excited to announce one of the first Magnify 8 theatres in collaboration with B&B Theatres, representing a significant step forward in the rollout of this groundbreaking new format across the world and in particular, the United States.

B&B Theatres is introducing the new Magnify 8 technology into 48 seats at the spectacular Northland 14 in Kansas City, MO with the official inauguration scheduled for the end of April.

The game-changing Magnify 8 technology features 8 independently pre-programmed vibration points, perfectly synchronized with the on-screen action.

This innovative vibration system fits any seat, regular or recliner, both new and existing ones. As a cost-effective solution, it can be installed in selected rows, transforming the auditorium into a premium format without the need for any infrastructure modifications.

“This marks the beginning of an exciting partnership between Lumma and B&B in our hometown. Our company prides itself in providing the latest dynamic and most impactful technology to our consumers. We believe Magnify 8 provides us with another exciting new product in the industry with a tremendous price value relationship. We look forward to a successful launch at the end of April and introducing more in the future,” said Brock Bagby, President of B&B Theatres.

“Lumma is thrilled to introduce our latest innovative, differentiating and technologically advanced product, the “Magnify 8” with B&B Theatres, a well recognized and premier family owned circuit in the United States,” said Rolando Rodriguez, partner & part owner of Lumma. “This is one of the first locations in the US and we are looking forward to introducing many more with our partners B&B Theatres as they continue to offer dynamic products in their company,” said Rodriguez.

About Lumma
Lumma, a leading entertainment company with 18 years of experience, has been at the forefront of delivering cutting-edge immersive experiences. Its award-winning 4D E-Motion technology, featuring motion seats and special effects, has expanded across multiple global markets. Lumma has manufacturing facilities in Argentina and Uruguay, while its main offices in Los Angeles work closely with Hollywood studios to synchronize the movies, enhancing the cinematic experience.

Its latest product & innovative technology Magnify 8 has been installed in several theaters in Argentina, in the US and with numerous ongoing projects across Latin America, Europe, the Middle East, and Southeast Asia in the coming months. This format is set to expand rapidly, establishing a new gold standard for exhibitors.