Cinemark and Lumma announce they are bringing Peru’s first-ever 4D E-Motion auditorium to the country’s most iconic shopping center, Jockey Plaza in Santiago de Surco. Opening on November 20th, 2026, the 4D E-Motion experience offers full immersion with 87 motion seats and special effects like wind, water, vibrations, scent, colour lights, air shots and more, synchronized with the on-screen action. This auditorium will join an additional nine other 4D E-Motion Cinemark locations across Latin America. The two companies first brought the immersive technology to the theater chain’s moviegoers in Buenos Aires in 2017 and have since expanded across the region, including in Panama, El Salvador, and Chile.
Lumma is the leading 4D technology provider in Latin America delivering exceptional value to the region by scaling the format with a best-in-class product. Global moviegoers have enthusiastically embraced 4D E-Motion, driving unprecedented demand across international markets. With fans eagerly anticipating major blockbusters in the format—including: “The Cat in the Hat” (Warner Bros.), “How to Rob a Bank” (Amazon MGM), “Ebenezer: A Christmas Carol” (Paramount), “The Hunger Games: Sunrise on the Reaping” (Lionsgate), “Hexed” (Disney) “Jumanji: Open World” (Sony), “Dune: Part Three” (Warner Bros.), “Avengers: Doomsday” (Disney).
“At Cinemark, we’re committed to elevating the moviegoing experience through premium amenities and innovative theatrical offerings,” said Valmir Fernandes, President of Cinemark International. “Together with Lumma, we’re excited to introduce the 4D E-Motion experience in Peru and bring this distinctive format to even more audiences across Latin America.”
“At Lumma we continue our growth strategy with one of our most cherished and dynamic customers in our industry, Valmir Fernandes, and the Cinemark team,” said Rolando B. Rodriguez, Partner and Board Member at Lumma. “We are very excited about our first location with Cinemark in Peru, expanding our presence in LATAM. Cinemark’s Jockey Plaza is well recognized as one of Cinemark’s highest impact locations, and we believe our 4D E-Motion will build on their incredible success.”
According to market data provided by OMDIA, 4D is the fastest growing sector in the industry, making 4D E-Motion a must-have premium offering for exhibitors aiming to boost incremental attendance and elevate the cinema experience. Lumma, a global entertainment company celebrating the 10th anniversary of 4D E-Motion in the cinema industry, has reached a robust content library of over 500 titles. Lumma has seen 64% growth in 2026 alone, with the opening of 59 new theatres across the U.S., Europe, and Latin America.
About Lumma, LLC.
This year, Lumma is celebrating its 10th anniversary of 4D E-Motion in the cinema industry, marking a decade of non-stop growth for its revolutionary immersive format. 4D E-Motion has set a new standard, bringing together a team of filmmakers and engineers to shape the ultimate immersive experience for moviegoers. The award-winning 4D E-Motion technology has expanded across 20 countries and multiple global markets across the US, Europe, Latin America, the Middle East, Southeast Asia and North Africa. Lumma has partnered with leading exhibitors such as Cinemark, Cinépolis, Cine Yelmo, Epic Theatres, Regal Cinemas, B&B Theatres, Harkins Theatres, Multicines, Caribbean Cinemas, Ocine, Megamara and other key exhibitors, delivering robust and solid technology with worry-free maintenance that is highly praised by the exhibitors. Lumma has manufacturing facilities in Argentina and Uruguay, while its main offices in Los Angeles work closely with Hollywood studios to synchronize the movies, enhancing the cinematic experience.
About Cinemark
Cinemark Holdings, Inc. (NYSE: CNK) provides extraordinary out-of-home entertainment experiences as one of the largest and most influential theatrical exhibition companies in the world. Based in Plano, Texas, Cinemark makes every day cinematic for moviegoers across nearly 500 theaters and more than 5,500 screens, operating in 42 states in the U.S. (301 theaters; 4,219 screens) and 13 South and Central American countries (194 theaters; 1,401 screens). Cinemark offers guests superior sight and sound technology, including Barco laser projection and Cinemark XD, the world’s No. 1 exhibitor-branded premium large format; industry-leading penetration of upscale amenities such as expanded food and beverage offerings, Luxury Lounger recliners and D-BOX motion seats; top-notch guest service; and award-winning loyalty programs such as Cinemark Movie Club. All of this creates an immersive environment for a shared, entertaining escape, underscoring that there is no place more cinematic than Cinemark.