Multicines and Lumma announce they are opening a new 4D E-Motion theatre in Ecuador, boasting 72 seats at San Luis Town Center in Quito in November 2026. Marking their thirteenth 4D E-Motion theatre across the country, moviegoers can catch the fully immersive experience featuring special effects like motion, air, air shots, vibration, scent, water, bass shaker, wind, and colour lights, perfectly synchronized with the on‑screen action.
Multicines’ rollout of the 4D format has been exponential; after successful introduction of the premium format in October 2019 in Quito at Condado Shopping, Multicines installed a 104‑seat 4D E‑Motion auditorium at CCI in Quito in December 2020. Not long after in October 2021, at a time of great uncertainty for the industry due to the pandemic, Multicines opened a 4D E‑Motion auditorium in Cuenca at Millennium Plaza shopping center, betting on attracting audiences by offering an innovative and differentiated premium experience. Since then, Guayaquil has seen the launch of three 4D E‑Motion auditoriums: Mall del Norte in 2023, San Marino in 2024, Mall del Sur in 2026. Not to mention that six of Multicines’ thirteen auditoriums were installed in 2026, including openings in new cities: Manta, Ambato and Machala.
Multicines has established itself as a leader in innovation in regional film exhibitions, accounting for more than 47% of Ecuador’s box-office market.
“We continue to forge ahead on our seven-year partnership with Lumma with tremendous results,” said Gonzalo López, General Manager of Multicines. “We’re experiencing firsthand record-breaking attendance, enhanced foot traffic, and exponential box office revenues as a result of 4D E-Motion. It is a must-have for us, bringing moviegoers into our theatres and keeps them coming back. We cannot conceive of opening a new complex nor undertaking a renovation that does not include a 4D E‑Motion auditorium.”
“Multicines is our largest and one of our most significant partners in Latin America. Gonzalo Lopez and the entire Multicines team have been tremendous innovators of providing their guests with the highest quality moviegoing experience in Ecuador,” said Rolando B. Rodriguez Partner and Board Member at Lumma. “Their focus on premium formats and new concepts are well-recognized throughout Latin America. We’re proud to now have thirteen 4D E-Motion theatres in Ecuador with this amazing company. Gonzalo’s partnership and belief in our company has been exceptional and we are very appreciative of his continued support of our products and services that help drive incremental attendance.”
Lumma is the leading 4D technology provider in Latin America delivering exceptional value to the region by scaling the format with a best-in-class product. 4D E‑Motion achieves the highest box‑office revenue and occupancy, consistently delivering the best performance among screens within each complex. Audiences worldwide have embraced 4D E-Motion with remarkable enthusiasm, with many fans eagerly awaiting major releases in the format, including: “Street Fighter” (Legendary), “Whalefall” (Disney), “Clayface” (Warner Bros.), “The Cat in the Hat” (Warner Bros.), “How to Rob a Bank” (Amazon MGMl), “Ebenezer: A Christmas Carol” (Paramount), “The Hunger Games: Sunrise on the Reaping” (Lionsgate), “Hexed” (Disney), “Jumanji: Open World” (Sony), “Dune: Part Three” — (Warner Bros.), “Avengers: Doomsday” (Disney).
Leading the way in innovation, Multicines has also integrated Lumma’s Magnify 8 technology in May 2025 at two Quito locations with 4D E-Motion auditoriums, further expanding the chain’s premium format offering: El Recreo, Quito’s largest 4D E-Motion auditorium with 112 seats at the country’s highest and most visited complex, as well as Scala Shopping.
Multicines and Lumma are excited to continue their collaboration, with many projects in the pipeline and more exciting announcements to come.
About Lumma, LLC
This year, Lumma is celebrating its 10th anniversary of 4D E-Motion in the cinema industry, marking a decade of non-stop growth for its revolutionary immersive format. 4D E-Motion has set a new standard, bringing together a team of filmmakers and engineers to shape the ultimate immersive experience for moviegoers. The award-winning 4D E-Motion technology has expanded across 20 countries and multiple global markets across the US, Europe, Latin America, the Middle East, Southeast Asia and North Africa. Lumma has partnered with leading exhibitors such as Cinemark, Cinépolis, Cine Yelmo, Epic Theatres, Regal Cinemas, B&B Theatres, Harkins Theatres, Multicines, Caribbean Cinemas, Ocine, Megamara and other key exhibitors, delivering robust and solid technology with worry-free maintenance that is highly praised by the exhibitors. Lumma has manufacturing facilities in Argentina and Uruguay, while its main offices in Los Angeles work closely with Hollywood studios to synchronize the movies, enhancing the cinematic experience.
About Multicines
Multicines has transformed the cinema experience in Ecuador, marking a turning point with the opening of the country’s first multiscreen complex. Today it operates more than 170 screens across 24 complexes and offers differentiated experiences such as 4D E‑Motion, Premier, VIP, ICE immersive, MCX giant‑screen, D‑BOX, and Magnify 8. Multicines expands its offering with bowling lanes, arcades and the Spoiler restaurant, combining cutting‑edge technology, service and content to make every visit a comprehensive experience.
Contact for additional information:
Antonela Salvador, Partner, Creative Director, & Head of Communications, Lumma