Lumma is proud to announce a strategic partnership with Omniplex Cinemas to launch Scotland’s first-ever 4D E-Motion auditorium at the iconic Renfrew Street venue in Glasgow. This groundbreaking experience will officially premiere in September 2026.
4D E-Motion completely revolutionizes the premium format landscape. With wind, water, vibrations, scents, color lights and air shots among many other amazing effects perfectly synchronized with the on-screen action, this experience transports moviegoers to a whole new dimension. At the forefront of cinema innovation,Omniplex is debuting the 4D+ Experience featuring built-in, brand-new Magnify 8 technology, elevating multi-sensory immersion to unprecedented heights. The auditorium will offer 128 seats fully equipped with this immersive technology.
Global audiences have welcomed 4D E-Motion with remarkable enthusiasm, with moviegoers now actively seeking out film releases specifically to experience them in this premium format.
“Omniplex is thrilled to bring the state-of-the-art, mind-blowing 4D E-Motion experience to Glasgow’s moviegoers at Renfrew Street, an iconic landmark that honors its classic architectural roots while delivering next-level cinematic immersion,” said Paul John Anderson, Director of Omniplex Cinemas.
“Partnering with Omniplex, Paul John Anderson, and his phenomenal team has been the perfect alliance. Marking our official entry into the UK market at the world’s tallest cinema is a monumental milestone for LUMMA, and this world-class venue provides the ultimate stage to debut Glasgow’s very first 4D E-Motion auditorium,” said Rolando B. Rodriguez, Partner & Board Member at LUMMA 4D E-Motion.
The 4D E-Motion slate highlights Toy Story 5, (Disney) currently playing in theaters and highly anticipated upcoming titles including: “Supergirl: Woman of Tomorrow” (Warner Bros), “Minions & Monsters” (Universal), “Moana” (Disney), “The Odyssey” (Universal), “Spider-Man: Brand New Day” (Sony), “Insidious: Out of the Further” (Sony), “Resident Evil” (Sony), “Whalefall” (Disney), “Street Fighter” (Paramount), “Hexed” (Disney), and “Avengers: Doomsday” (Disney), among many other titles from an incredible upcoming lineup.
About Lumma
This year, Lumma is celebrating its 10th anniversary of 4D E-Motion in the cinema industry, marking a decade of non-stop growth for its revolutionary immersive format 4D E-Motion has set up a new standard in the quality of the experience, getting together a team of filmmakers and engineers to shape the most immersive cinematic journey for the moviegoers. The award-winning 4D E-Motion technology has expanded across 20 countries and multiple global markets. Lumma’s global footprint with immersive formats continues to grow across the US, Europe, Latin America, the Middle East, Southeast Asia and North Africa. Lumma has partnered with leading exhibitors such as Cinemark, Cinépolis, Cine Yelmo, Epic Theatres, Regal Cinemas, B&B Theatres, Harkins Theatres, Multicines, Caribbean Cinemas, Ocine, Megamara and other key exhibitors, delivering robust and solid technology with worry free maintenance, which is highly praised by the exhibitors. Lumma has manufacturing facilities in Argentina and Uruguay, while its main offices in Los Angeles work closely with Hollywood studios to synchronize the movies, enhancing the cinematic experience.
About Omniplex Cinemas
Omniplex Cinemas is one of the largest and fastest-growing cinema chains in the UK and Ireland, with over 382 screens across 46 locations. From blockbuster hits and independent titles to event cinema and cult classics, Omniplex believes in bringing people together to experience stories on the big screen, where they belong.