EIDR Registers 2 Millionth Unique ID

Paramount, SONY, NBCU contribute to doubling the size of registered content in less than half the time it took to get to 1 Million IDs Registered

(January 31, 2019) – The Entertainment Identifier Registry (EIDR), the global source of universal unique identifiers for digital distribution of movies and television assets, has registered its 2 millionth title, assigning the milestone ID to the upcoming Hindi feature film “Gully Boy,” registered and reviewed by Qube Cinema’s Moviebuff.com.

EIDR, a not-for-profit founded by the major motion picture studios in 2010, was created to provide the media and entertainment industry with a reliable way to identify and track content. EIDR’s unique identifiers can easily be placed as metadata within audio-visual objects from top level titles and edits – to online streaming clips, encodings and mashups. EIDR’s highly curated database of 2 million IDs provides users and the entertainment industry with a fast, accurate, low-cost automated distribution, measurement and data exchange.

“Our 2 millionth title is a significant milestone for EIDR and our members,” said Will Kreth, Executive Director of EIDR. “It took us six years to reach our first million registered titles and in just two years we have doubled that. As our library expands internationally and more titles become registered, the IDs become more ubiquitous, and usage becomes more standardized, driving better overall value to our members and the media and entertainment ecosystem.”

EIDR members, which include, among others, Paramount, Sony, NBCU and ITV, continuously register new content with the database, often immediately upon identifying a new project. VICE Media and Variety Business Intelligence are the newest industry members to join EIDR. The registration of “Gully Boy” highlights the role that global registration of film and television content has played in enabling EIDR’s 2 millionth registration milestone.

“We are thrilled to partner with EIDR and congratulate their entire team on this amazing milestone,” said Rajesh Ramachandran, President & CTO of Qube Cinema, Inc. “The entire catalog at Moviebuff.com will be registered with EIDR in the coming weeks. Indian cinema industry is the largest in the world in terms of number of movies produced. India produces 1,500-2,000 movies every year in more than 20 languages.”

Moviebuff is a service of Qube Cinema (an EIDR participant company). “Gully Boy” is an upcoming Hindi film produced by Tiger Baby and Excel Entertainment.

About EIDR
EIDR (Entertainment ID Registry) is a universal identifier system for movie and television assets built to enable the automation of entertainment commerce and to increase the availability of quality data for analytics and business intelligence. EIDR provides a highly curated database that addresses commercial workflows by uniquely identifying assets ranging from top level titles to edits, digital encodings and franchises. EIDR IDs are already in commercial use in various reporting and cross-platform measurement applications.

For further information, visit https://eidr.org/

About Qube Cinema
Qube Cinema, Inc. is a provider of end-to-end digital cinema technology and solutions. The company draws on decades of experience in cinema and provides a seamless digital environment for exhibitors, filmmakers and post-production companies with DCI compliant products that are flexible, reliable and cost-effective.

For further information, visit http://www.qubecinema.com

About Moviebuff
Moviebuff?offers the most exhaustive database of movie related information to an Indian movie-going audience. It aims to be an end-to-end solution for a variety of users, including, but not limited to, consumers, content creators, exhibitors and affiliates, and serves the role of a one-stop shop for these users, providing information as well as solutions for anything related to the business of movies — consumption, exhibition and content creation. For the consumer – it provides access to an exhaustive database of movie related information, for the content creator – it is a platform to promote movies, sell music and related content, and for the exhibitor – it is a platform to curate, promote content and aggregate user feedback. All the information on Moviebuff.com is also available in the form of an API for any movie-related website that requires up-to-date information and media.

For further information, visit http://www.moviebuff.com

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