Qube Wire has again expanded the ways that theatres can connect to our network with the Virtual WireTAP. The Virtual WireTAP is a software solution that can be installed on a theatre’s existing hardware to connect the theatre to Qube Wire’s global cloud delivery platform directly. It delivers on Qube’s commitment to supporting theatre’s requirements – clients can leverage their existing infrastructure to connect to Qube Wire. Like the WireTAP and the WireTAP Air before, the Virtual WireTAP is easy to install and operate.

Mark Waterston, Senior Vice President, Qube Wire, had this to say about Virtual WireTAP’s unique features, “Some theatres wanted the quick and easy delivery of content via Qube Wire, but they didn’t want to install another box in their booth. The Virtual WireTAP allows theatres to use the extra storage that they already have to connect to Qube Wire.”

Qube has always worked to identify specific market needs and craft effective solutions that are easy to deploy. The Virtual WireTAP can be installed on the theatre’s existing hardware and includes all the features and convenience of the current WireTAP. This includes fully automated storage management, intelligent KDM routing and delivery, real-time delivery status monitoring via the Qube Wire portal and fail-safe automatic firmware updates.

The Virtual WireTAP is already deployed across four theatre chains in three countries – USA, Brazil, and India.

Nigel Dennis, Senior Vice President, Global Sales added “We’ve listened to the feedback from exhibitors, and this certainly opens up more opportunity. Our market coverage is growing day by day; Qube’s electronic delivery now counts for thousands of sites worldwide including our recent expansion across South East Asia.”

About Qube Wire
Qube Wire is a self-service, single-window system for global theatrical distribution. With a simple yet comprehensive user interface, distributors can manage their digital cinema assets, assign territorial rights for their content, and have their Digital Cinema Packages (DCPs) and keys (aka Key Delivery Messages or KDMs) delivered to movie theatres across the world. Theatres can manage their own digital cinema device details and access their Universal Inbox on the Qube Wire service as well.

To sign up for the Qube Wire service, visit www.qubewire.com.

About Qube Cinema
Qube Cinema (www.qubecinema.com) is a pioneer in crafting end-to end digital cinema technology and solutions.

Drawing on decades of experience in the cinema business, Qube provides a seamless digital environment across the industry, from filmmakers and post-production facilities to exhibitors and audiences.

Qube’s products are used in every step of the filmmaking and exhibition process.

Qube Cinema’s portfolio of products are powerful, flexible, reliable, and cost-effective, and include Qube Wire, a service for global content distribution; Qube XP, fourth generation DCI compliant digital cinema servers; QubeMaster, a family of digital cinema mastering software solutions; iCount, a camera-based occupancy measurement solution; Slydes, a system that automatically creates just-in-time Digital Cinema Packages; Cheers, a web service for movie audiences that offers personalised greetings cards on the big screen; Justickets, a cloud-based SaaS ticketing solution; and Moviebuff, a website and mobile apps for accurate movie information. The Qube product line is well-established globally, with thousands of installations serving 135 countries across the world.

Qube’s service offerings are constantly evolving to cater to the needs of the global cinema business.

Qube has digital cinema operations in over 4,000 screens across India, masters over 1,800 movies each year across 6 locations in India, designs and delivers the most cost-efficient Premium Large Format screens under its EPIQ brand, and operates a patented advertising network for central control of advertising with local control of movie selection as the Qube Cinema Network (QCN).