Dumbo Predicted to Soar in UK Box Office Despite Lukewarm Reviews

(March 28, 2019) – Tim Burton’s live-action re-imagining of ‘Dumbo’ is on course to defy the critics this weekend and become the second largest movie of the year so far. Data experts Applaudience forecast that the film will gross £7.6 million this weekend.

Using data mining and analysis, Applaudience forecast that ‘Dumbo’ has so far grossed just over £2 million in pre-sales. Following the trends of sales, this will put ‘Dumbo’ just behind Captain Marvel in this year’s Box Office Top Ten – leapfrogging ‘How to Train Your Dragon’, ‘The Lego Movie 2’ and ‘Alita: Battle Angel’.

In addition to this, based on five different models that Applaudience have used, they forecast that the Box Office for the Top 5 Movies this weekend to be the following:

1 – ‘Dumbo’ – £7,634,588
2 – ‘Captain Marvel’ – £1,771,652
3 – ‘Us’ – £1,404,644
4 – ‘Fisherman’s Friends’ – £566,387
5 – ‘What Men Want’ – £310,767

As of 12pm today, Applaudience estimate that ‘Dumbo’ has pre-sold over 200,000 tickets across the top 10 cinemas chains in the UK. Under the assumption that ticket prices are on average £9.75*, it suggests £2 million has been generated on pre-sales alone.

With ‘Captain Marvel’ pre-selling 357,500 tickets at this time before the opening weekend, they were able to generate £12.75m in ticket sales. Given ‘Dumbo”s 206,268 pre-sold tickets, the forecast is that the film could potentially reach £7 Million + before the end of the weekend.

Using data mining software and sales analysis from the top 10 cinemas chains, Applaudience calculates the remaining seats available per screening, thus providing a reliable forecast of the numbers of tickets sold. Once the pre-sales are calculated, Applaudience can accurately forecast weekend box office revenues.
*Ticket price is based on the average fare for all ‘Dumbo’ showtimes on the opening weekend in cinemas that sold at least 1 ticket. This top 5 does not take into account any Event Cinema ticket sales.

About Applaudience
Applaudience combines data mining, data brokerage, and data analysis with strategic communication during the theatrical movie release processes. They own real-time showtime, occupancy, ticket price and film marketing performance data for all major exhibitors in Europe and North America. The supply revenue-driving insights about the industry’s performance and identify marketing opportunities with the highest ROI. Their goal is to increase attendance of the existing audiences by enabling data-rich collaboration between exhibitors and distributors.

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