The cinema chain’s first MX4D theatre will be in Gleisdorf, Austria
Diesel Kino will open a state-of-the-art MX4D cinema system in July of this year. Located approximately 50km from the borders of Slovenia and Hungary, Diesel’s first MX4D theatre boasts 112 seats configured into 28 benches. Nestled within the Raab Valley, the location offers a new form of entertainment not accessible in-home. “We are excited to bring our communal and immersive MX4D Theatre Experience to Kino Diesel’s new state-of-the-art facility,” says Jeremy Devine, VP of Marketing for MediaMation, Inc. (MMI). “Audiences worldwide are embracing this unique presentation which enhances carefully selected action, comedy, family, and adventure films.”
The state-of-the-art seats feature a full range of motion and effects including scent, wind, neck and leg ticklers, seat vibrations, and air/water blasts that enhance Hollywood’s latest releases. Moving beyond standard 3D, they utilize MMI’s newly patented EFX armrest which allows for every customer to have a better uniform experience across an entire theater. Additional atmospheric effects include wind, fog, and strobes. “Offering MX4D to our guests allows us to be at the forefront of cinema technology,” said Wolfgang Brandner, Marketing Director for Diesel.
Upcoming releases in MX4D, at select theaters, include: Disney’s “Toy Story 4” and the live action “The Lion King”, Warner Brother’s “Annabelle Comes Home”, and Sony’s “Spider-Man: Far From Home”. In addition to these Hollywood blockbusters, MX4D programs select regional and national releases in native languages. Consult the Diesel Kino website for showtimes.
Started as a family run cinema interior design company in Austria, Diesel GmbH built their first theatre in 1996. To date, the company owns 48 screens in Austria, the world’s highest underground slide, an outdoor slide in Thailand, and mini-golf courses.
About Mediamation, Inc.
For 27 years, MediaMation, Inc. has provided innovative technological solutions to the Cinema and Themed Entertainment market and expanded to the esports industry in 2017. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D Motion EFX theaters and seats, including its MX4D Motion EFX technology, with over 300 installations worldwide. MediaMation also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.
For more information, visit www.MX-4D.com or follow @MediaMationMX4D on Twitter or MediaMation, Inc. on LinkedIn.