Cinépolis, the leading Mexican film exhibition company, and CJ 4DPLEX, the world’s leading producer of premium film formats and cinema technologies, announced the opening of the first MacroXE ScreenX theater at its Escala Morelia complex (Plaza Morelia), in the state of Morelia, Michoacán. The opening of this format will elevate the cinema experience to unprecedented levels, complementing Cinépolis’ commitment as the leading exhibitor in the country.

The opening of the ScreenX theater at Cinépolis Escala Morelia is in addition to the two theaters already available in the country; and that, due to the characteristics of the format, becomes a truly differentiated experience that revolutionizes traditional cinema. ScreenX implements a 270º multi-projection system. The combining of MacroXE’s immersive sound and 19m center screen with ScreenX will create a unique premium experience for the Cinepolis movie goers.

The MacroXE ScreenX of Escala Morelia will have its first screening with the long-awaited premiere of “Beetlejuice, Beetlejuice”, the long-awaited sequel directed by the incomparable Tim Burton, which takes the audience back to the gothic and eccentric world that fascinated generations. Michael Keaton returns as the irreverent and eccentric ghost, Beetlejuice, while Winona Ryder reprises her iconic role as Lydia Deetz, now as a mother with teenager Astrid Deetz (Jenna Ortega).

According to Santiago González Carrasco, Deputy Director of Box Office and Cineticket at Cinépolis, “With the opening of our first MacroXE ScreenX theater at Cinépolis Escala Morelia, we reaffirm our commitment to offer cutting-edge cinematic experiences that exceed the expectations of our customers. This innovative immersive format not only transforms the way audiences experience cinema, but also underscores our dedication to keeping Cinépolis at the forefront of film exhibition in Mexico and in the 18 countries where it has a presence. We are excited to offer our customers in Morelia a window into this new level of entertainment, where every movie is experienced beyond a front screen.”

“ScreenX’s unique cinematic experience enhances studio content to a next level, and we are excited to continue to work very closely with the Cinépolis team to further roll this out this premium format within the Cinépolis theatrical offerings, including MacroXE” said Samuel Real, Sr Vice President – Latin America – CJ 4DPLEX America.

In addition to the MacroXE ScreenX theater in Escala Morelia, ScreenX theaters can be found exclusively at Cinépolis, including the Ultra 4DX auditorium in Parque Toreo, in the State of Mexico, the only auditorium of its kind in the Americas, as it combines the 4DX motion and environmental effects with the ScreenX technology; and a traditional ScreenX auditorium in Las Antenas, Mexico City.

Check the Cinépolis www.cinepolis.com website for screening times and additional details on this exciting addition to Morelia’s cinematic offerings. To learn more about ScreenX, visit https://cinepolis.com/mx.

About CJ 4DPLEX and ScreenX
CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include ‘ScreenX’, ‘4DX’, and ‘4DX Screen’ for consumers to experience films in ways that were never before possible.

CJ 4DPLEX is a part of the CJ Group conglomerate that also includes entertainment powerhouses CJ CGV, the fifth largest theater chain in the world, and CJ ENM (CJ Entertainment & Media), who produced the Academy Award, Golden Globe and SAG Awards winning film, “Parasite”.

ScreenX is the world’s first multi-projection cinema with an immersive 270 degree field of view. By expanding the image beyond the frame and onto the walls of the theater, ScreenX places the audience directly at the center of the story, creating a visually immersive viewing experience unlike any other. To date, there are over 370 ScreenX auditoriums around the world in 40 countries.

4DX provides moviegoers with a multi-sensory cinema-going experience, allowing audiences to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are over 790 4DX auditoriums around the world, spanning over 70 countries.

About Cinépolis
Mexican company founded in Morelia, Michoacán, more than 50 years ago with a presence in 18 countries in America, Asia and Europe. Cinépolis is the global industry leader in ticket sales and tickets sold per theater, as well as the third largest chain in number of theaters and the most important outside the United States. Cinépolis is the largest luxury cinema operator in the world and one of the cinema chains with the most laser projectors in the entire industry.

It has 887 movie theaters, operates 6,828 100% digital movie theaters and employs more than 38 thousand employees. It has implemented innovative concepts such as stadium-type multiplex rooms, IMAX screens in commercial theaters, VIP rooms, Junior rooms and introduced 4DX technology to the American continent to live the best entertainment experience in the fourth dimension.

Cinépolis remains at the forefront and has connected with different audiences through its brands Cinépolis +QUE CINE, Cinépolis Distribución and Sala de Arte Cinépolis. He has also contributed to Mexican society through the Cinépolis Foundation with his programs “Del Amor Nace la Vista”, “Ruta Cinépolis” and “Vamos Todos a Cinépolis”.