Cinépolis operates 862 cinema complexes with 6664 movie theatres in 17 countries, being the third largest cinema chain in the world in numbers of theatres, the second in number of tickets sold and the first in the amount of tickets sold per theatre.
The operation was done in collaboration with the AV integrator Stratech – the Mexican partner of nsign.tv – and, in this first phase, has seen the remote download and installation of 1600 nsign.tv players in Cinépolis’ displays.
This project began in August 2020, when the marketing team of Cinepolis started looking for a new platform to manage all of their digital signage.
“We were put to the test in a variety of scenarios, to which we responded quickly and with solutions, giving form and bringing to life all of their requests: Custom made applets, Superimposed text on video, integration of the nsign.tv player with their existing hardware, synchronization of screens to create wow effects… There was no request that we could not develop to showcase the versatility and power of our software”, says Germán Talón, CTO of nsign.tv.
“Cinépolis needed a solution that allowed them to manage their movie listings and the food court prices automatically”, added Germán Talón. “The data that was to be displayed on their menu boards and digital billboards had to be automatically updated with their data, meaning that the nsign.tv applets had to update automatically and without any human interaction”.
That is how they introduced in their strategy the new concept of intelligent templates from nsign.tv, the APPLETS, microapps that are executed from the platform to change and/or update the content in an automatic manner from an external source, and are used to change the content dynamically, saving time and costs.
One of the custom developments for Cinépolis was the integration, through readable.xml files that come from the internal servers of Cinépolis, with which the nsign.tv applets connect to extract the information automatically.
Finally, after having evaluated different platforms, Cinépolis chose nsign.tv for “the power, flexibility, the capacity to improve the product on the fly, the speed of response and for having certain features that other platforms did no offer”, according to Cinépolis. “nsign.tv allows us to do the things all the other platforms told us where impossible to do”.
Regarding the hardware, Cinépolis digital signage network is composed of different screens with different characteristics in their different cinemas. As such, nsign.tv had to manage different operating systems, displays and screen resolutions. None of which posed a problem to nsign.tv during the three weeks during which the whole installation was made without barely any intervention from the technical teams from nsign.tv or Stratech, as the installation was made by the client itself after receiving training in the use of the platform.
nsign.tv is a startup that was born as a spin-off of Netipbox Technologies and is being accelerated by Lanzadera, the most important accelerator and company incubator in Spain. The flagship product of nsign.tv is the software that has the same name, a complete Communication Platform that is marketed as a Service (PCaaS) format that, in a very user-friendly and intuitive way, allows to store, organize, program, and play digital content in a measurable and centralized way on any screen, integrating with total flexibility to scalable digitalization projects through AI, Big Data, and IoT to create differential experiences in any physical space. Headquartered in Barcelona and with offices in Madrid, Valencia, Miami, and Mexico, nsign.tv manages more than 50 million digital assets in more than 12,000 connected devices throughout more than 25 countries around the world. More than 1,800 users from more than 150 reference customers from different sectors such as Ikea, Areas, Nespresso, Coca Cola, Haribo, Unilever, Revlon, P&G, Domino's Pizza, Bon Preu, Spar, Aldi or Electronic Arts, among many others.
Stratech, the Mexican company specialised in developing custom made sensory marketing strategies, is a PLATINUM partner of nsign.tv since 2019, and has activated over 2.500 licences of the nsign.tv platform in their different clients, amongst which stand out the coffee chain Cielito Lindo, the fashion chains Todo Moda and Men's Fashion, the Soriana Supermarkets and Pizza Hut.