Cinema in Pejaten Village Mall Embodies Cinépolis Brand Ethos
PT Cinemaxx Global Pasifik, one of Indonesia’s largest and fastest-growing cinema groups, announced today a major rebranding to reflect the company’s evolution and commitment to bring cutting-edge, world class cinema-going experiences to Indonesian moviegoers. With immediate effect, the company will operate under a new brand and identity: Cinépolis.
Brian Riady, Executive Director of Lippo Group, said, “Today marks a new era for our company. The rebranding to Cinépolis marks a major step in our aspiration to become a truly dominant force in the Indonesian cinema industry. Cinepolis is a pioneer in cinema innovation and a global leader with presence in 18 countries worldwide, and we are excited and proud to carry the Cinépolis brand.”
The company’s latest cinema, which launched today at Pejaten Village Mall, is the first cinema to fully embody the Cinepolis brand. The cinema is the first cinema in Indonesia to feature full RGB Laser projection systems in all auditoriums, delivering ultra-bright picture quality and unrivaled picture realism. The cinema also boasts two “double decker” cinema auditoriums, cleverly designed to integrate regular seating with Cinépolis VIP private seating in the same auditorium. Cinépolis VIP is the epitome of luxury, offering moviegoers a stylish pre-show lounge, a mouth-watering menu to drink and dine from, and luxurious recliner seats embellished with plush pillows and comforters. The lobby of the cinema has also been completely redesigned to feature dramatic and dynamic designs, a colorful and vibrant candy bar, and digital eTicketing kiosks that enable guests to cut waiting times.
Javier Sotomayor, Managing Director of Asia and Middle East, Cinepolis said, “Cinépolis is extremely delighted to bring our 48 years of experience and heritage in serving moviegoers all around the world to Indonesia. We strive to be the best entertainment choice for moviegoers by offering fun, innovative and memorable experiences, and we look forward to sharing our enthusiasm and excitement for movies with our Indonesian guests. Apart from the beautiful Cinépolis cinema you see here today, in due course we will roll out our world-renowned large screen format Macro XE, expand our enhanced and fun “Junior” concept, and install more “JOMO” screens designed to excite millennials!”
Cinépolis Pejaten Village opens with “Jumanji: The Next Level”, the eagerly awaited sequel to Dwayne “The Rock” Johnson blockbuster, including free screenings and promotions for lucky movie lovers. For more information of the opening specials, please visit www.cinepolis.co.id or download the Cinépolis Indonesia mobile app available on App Store and Playstore.
About Cinépolis Indonesia
Cinépolis Indonesia, under PT. Cinemaxx Global Pasifik, has a total of 56 cinemas in operation and 287 operating screens in 37 cities nationwide. Cinépolis Indonesia offers various studio concepts catering to different audience segment.
Cinépolis VIP, a luxurious cinema concept, is operating in 11 cinemas and offers the comfort of a lounge as well as in-cinema dining, complete with fully recliner seating complimented by cushion and comforters.
Cinépolis MacroXE – Premium large screen format equipped with full RGB laser projection and dynamic digital sound system. Full stadium seating and ergonomically designed seating ensures the optimal viewing experience with unobstructed sightlines.
Cinépolis Junior – “Safe, Stimulating, and Entertaining!” The concept which introduces kids to the enchantment of storytelling whilst gives parents the chance to watch movies knowing their bundles of joy are looked after and entertained by fun loving and caring professionals in a safe and stimulating play environment.
Cinépolis JOMO – The concept for millennials to escape their social media worlds and just enjoy the “joy of missing out”. Beanbag cinemas to kick back and spend time with friends watching the latest blockbuster. Vibrant colours and interesting designs are sure to be “Instagrammable” and stimulate social posts!
Cinépolis LUXE – for those wanting a little bit of luxury, Luxe is a notch up on Regular in terms of sophistication and comfort. Sink into a full armchair to watch your favorite movie whilst enjoying our delicious candy bar snacks and treats.
Cinépolis was founded in Mexico in 1971. Today it has positioned itself as the world’s 2nd largest movie theater circuit in terms of moviegoers, operating 836 cinema complexes, 6,503 screens and entertaining over 338 million moviegoers annually with presence in 18 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theaters, establishing the first luxury theater experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 44,896 people to support its mission.
About Lippo Group
Lippo Group is one of Asia’s largest and most diversified conglomerates, with investments in real estate, retail, hospitality and leisure, healthcare, education, media and news, telecommunications, digital technologies, and financial services. Today Lippo operates across 7 markets in Asia and over the past 60 years, has established a model for growth, innovation and leadership in industries and new markets. Lippo is dedicated to its vision of “Growing in Stewardship, Transforming Lives.”