Christie Cinema Asia appoints new Executive Director for Greater China

Peter Chen, Christie's Executive Director of Sales for Greater China
Beijing, China ( July 15, 2019 ) -

Christie, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce the appointment of Peter Chen as Executive Director of Sales, Cinema, Greater China, at Christie Digital Systems (China) with effect from today.

Peter was formerly the Digital Cinema Sales Director at Sony China. During his eight-year tenure, he successfully created significant growth of the company’s Cinema business in China. Besides achievements in sales performance, Peter also made contributions in marketing and services. Prior to joining Sony China, Peter served as the General Manager of Time Antaeus Media Tech. Co., Ltd. for six years, during which he was responsible for business revenue and accountable for the company’s daily operations, including development, production, integration, sales and after service for mobile Cinema equipment.

Peter started his career with China Research Institute of Film Science and Technology as its Digital Cinema Research Director. With more than 18 years of experience in digital Cinema, he is well respected in the industry and trusted by customers.

In this new role, Peter will take on the leadership role in developing and implementing sales strategy and maximizing sales growth to increase Christie’s presence throughout the Greater China region. He will lead Christie China’s Cinema team, and work closely with the Cinema APAC regional offices and global cinema leaders to create a collaborative environment for enhancing sales growth. Peter reports to Lin Yu, Vice President of Sales, Cinema, Asia.

Peter holds a master’s degree in Electronic Information Engineering from Beijing University of Posts and Telecommunications.

About Christie
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit