CES+ Continues International Growth with New Multicines in Mall del Río Guayaquil Supported by Dolby
The only new movie theatre in Latin America to open during the pandemic
Together with CES+ and Dolby, Multicines Mall del Rio Guayaquil was the only project to be started and developed in Latin America during the COVID-19 pandemic, which finally opened its doors to the public on May 22, 2021, in Guayaquil, Ecuador.
Demonstrating that union makes strength, has supported Multicines during its arrival in Guayaquil, with its new cinema Mall del Rio. The theatre has 11 beautiful auditoriums, including a 4D Emotion + 3D screen and a PLF screen (MCX – Multicines Xtreme) with Dolby Atmos sound system certified by Engineer Carlos Cuevas. These auditoriums are the first of their kind in Guayaquil with this technology which demonstrates Multicines and CES+’ pioneering spirit of taking cinema to the top.
“Selecting the right partners has always been important to us, and CES+ is definitively one of them. We have been working with Guillermo and Alex Younger for more than two decades with excellent results. CES+ delivered during the most challenging year in our industry’s history,” said Gonzalo Lopez, Multicines’ CEO.
Multicines features Dolby Atmos and Dolby audio systems and servers, chairs by Inorca and Lumma, screens by Severston and RGB pure laser projection technology by Christie. This thoughtful combination of technology and comfort will provide moviegoers with an unmatched, immersive movie-going experience. Dolby has been a fundamental partner in this project providing the sound system and servers optimizing the sound in every auditorium.
CES+ is an integrator of cinema equipment, software, and technology solutions. CES+ has been a family owned and operated business for more than 35 years, designing intelligent, tailor-made solutions for exhibitors. Recent changes in the cinema industry have created more opportunities to demonstrate how impactful movies are when shared on the big screen. We work alongside exhibitors to evolve their technology and leverage the latest cinematic innovations to excite, entertain and provide epic customer experiences. CES+ works with exhibitors in the US and LATAM markets on new buildings, remodels and renovations, and equipment upgrades. For more information, please visit www.ces.plus.
Multicines began operating in Ecuador in 1996, being pioneers in the use of new technology and multi-room complexes in the country. In its ambition to expand throughout the country with Guayaquil now adds 8 complexes, 3 drive-ins and 68 rooms with the best technology.
About Severtson Screens
Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide. From its unlikely origins in the family kitchen to today’s three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today.