After more than 40 years of supporting cinema operations across the U.S. and LATAM, CESPlus is evolving, starting with a new look, a refined brand structure, and the same deep commitment to the cinema industry.

CESPlus was born from a passion for the movie-going experience, a belief that technology could bring the wow factor, magic, efficiency, and innovation to every corner of the cinema. That hasn’t changed. In fact, this new chapter only strengthens that mission.

“We’re not moving away from cinema, we’re doubling down on it,” said Alex Younger, CEO of CESPlus. “This brand evolution gives us more clarity and more focus, while opening the door for future growth as a technology company.”

This next chapter introduces two core brands under the CESPlus umbrella, each focused on what the company does best: making technology work seamlessly, beautifully, and smartly.

CES+ Cinema is the updated name for all cinema-focused solutions. It continues to deliver the trusted services clients know and value, the same team, the same expertise, and the same drive to make cinema operations easier every day, now with a refreshed image.

CES+ Spaces, a new division, will focus on AV solutions for homes and commercial environments, offering smart integrations that enhance how we live, work, and experience our spaces.

While the look may be new, the mission remains the same: to deliver the wow factor through technology. What hasn’t changed? Everything that truly matters, the people, the expertise, the cinema-first mindset.

Only now, it all lives under a clearer, stronger structure.

“We’ve grown with the industry for over four decades,” added Younger. “This is just our way of making sure we’re ready for the next one.”

Check out the new CESPlus Cinema website, featuring the concept “Less stress, more cinema.” It’s more than a tagline, it’s a reminder that CESPlus Cinema is here to handle the tech, tools, and a tough stuff, so cinema teams can focus on what matters: growing their business.