CES+ Brings the Movies Back to South Orange

The Village Cinemas at South Orange Performing Arts Center (SOPAC) Recently Re-Opened a Five-Screen Movie Theatre

(August 17, 2021) – CES+, an integration leader in cinema equipment, software, and technology solutions, is proud to announce that it partnered with Cinema Lab, the new operators of The Village Cinemas at South Orange Performing Arts Center (SOPAC) in New Jersey, in recently reopening the center’s five-screen movie theatre.

“CES+ helped facilitate SOPAC’s reopening plan by conducting a site survey and also oversaw equipping the theatre, including set-up and operation,” explained Henry Morales, CES+ account manager. “Beyond the installation service, CES+ will continue to provide technical support services through the NOC and the CIELO platform which combines smart alerts, 24/7 certified technicians, and hands-on customer service.”

The Village at SOPAC offers five screens with luxurious plush seating, an updated lobby lounge space, and a technology-first atmosphere where guests can manage their tickets, pre-order concessions, and keep up-to-date on all events, theater programming, and membership information. The theatre features both a traditional and an expanded hot and cold menu for guest convenience and enjoyment.

“We are excited that phase I of the cinema is now open and we are able to share the magic of going to the movies,” said Brandon Jones – Co-founder and CMO. “Since November 2020, the community has been without a movie theatre, and Cinema Lab, together with the SOPAC team supported by CES+, worked to bring back major summer blockbusters to South Orange.”

The partners and investors behind The Village at SOPAC share a love for the cinematic experience at the local level. Their team includes film industry and business leaders with close ties to New Jersey Film and Television industry veteran and former BAFTA New York Chairman, Luke Parker Bowles; film marketing executive and former Studio Movie Grill CMO Brandon Jones; and Andy Childs, original member of the Soho House North American team. The executives act respectively as the Chief Executive Officer, Chief Marketing Officer and Chief Operating Officer of Cinema Lab.

“It’s been a pleasure to work on this project.” added Morales. “I’m so enthusiastic about SOPAC’s reopening, and we are thankful to Brandon Jones and Luke Parker Bowles, who trusted us to make this project a reality. It’s been great to be part of it.”

About CES+
CES+ is an integrator of cinema equipment, software, and technology solutions. CES+ has been a family owned and operated business for more than 35 years, designing intelligent, tailor-made solutions for exhibitors. Recent changes in the cinema industry have created more opportunities to demonstrate how impactful movies are when shared on the big screen. We work alongside exhibitors to evolve their technology and leverage the latest cinematic innovations to excite, entertain, and provide epic customer experiences. CES+ works with exhibitors in the US and LATAM markets on new builds, remodels and renovations, and equipment upgrades. For more information, please visit www.ces.plus.

About Cinema Lab
Cinema Lab is a movie theatre development and management company focused on community-vital cinemas. We believe movie theatres are the metaphorical and literal heart and soul of creating culture and driving economic growth for many towns and cities.  We focus on a technology-first experience with expanded hot and cold menu options and a wide assortment of studio, independent, and uncommon alternative programming.

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