Arts Alliance Media and Timewaying Unveil Europe’s First HeyLED Installation at Romania’s Inspire Cinema

Arts Alliance Media and Timewaying Technology has announced the first HeyLED cinema screen installation in Europe at Inspire Cinema, Romania
Craiova, Romania ( June 17, 2024 ) -

Arts Alliance Media (AAM), the global leader in digital cinema software and support, and Timewaying Technology Co., Ltd., a leading technology manufacturer specialising in 3D and LED solutions, has announced the first HeyLED cinema screen installation in Europe at Inspire Cinema, one of Romania’s leading cinema operators.

Representing another milestone in Inspire Cinema’s commitment to PLF experiences, local audiences can look forward to never-before-seen visual entertainment through the immersive, DCI-certified HeyLED LA2K-10 cinema screen, measuring 10m in width and 5.5m in height.

Installed by VISUA, part of the VueAV Group and master integrator of professional AV and cinema technologies to Central and Eastern Europe, at the Electroputere Mall in Craiova, Inspire Cinema will officially open their high-performance HeyLED VIP auditorium, featuring the Christie VIVE audio 7.1 sound system, to moviegoers at the grand opening on 21 st June 2024.

“We are always analysing market trends and studying new technologies to stay ahead of the curve and provide the best possible movie going experience,” explained Adrian Cojocaru, CEO of Inspire Cinema. “Upon first viewing at AAM’s 2023 Tech Tour, I was deeply impressed by its immersive capabilities and am proud to represent the first exhibitor in Europe to adopt this pioneering technology.”

Delivering captivating cinematic visuals, HeyLED offers an ultra-wide brightness range up to 300 nits, 30,000:1 contrast ratio and 16 bit greyscale, combined with a DCI-P3 colour gamut and patented >75% high pixel fill rate optics technology to refine on-screen images and reduce eye fatigue. With the ability to play non-DCI compliant private hire content, Inspire Cinema will also capitalise on HeyLED’s versatility in application, facilitating additional revenue-generating opportunities.

Kenny Chow, Chief Technology Officer at Timewaying, explained, “HeyLED represents a new generation technology that will push the boundaries of cinematic viewing further than ever before. We are delighted to partner with Inspire Cinema as we showcase the unique performance of HeyLED’s patented high pixel fill rate technology and its impact on movie exhibition.”

To date, HeyLED has successfully completed over 20 projects worldwide, including four remarkable 20-meter wide PLFs, which are the world's largest LED screens. HeyLED has established a significant footprint with installations across the United States, the Middle East, Europe, and Asia.

Dale Miller, Technology Consultant for Arts Alliance Media, added, “this momentous HeyLED installation signifies a giant leap for LED in cinema. While presenting further opportunity to maximise box office revenue, HeyLED will add to Inspire Cinema’s exceptional PLF proposition to attract a wider range of moviegoers and deliver immersive experiences.”

About Arts Alliance Media
Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Screenlighter, Lifeguard, MX4D, and HeyLED, touches over 45,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.

AAM is part of the Rio-Tech Group, the world’s foremost cinema technologies provider.

About Timewaying Technology Co., Ltd.
Established in 2011, Timewaying is at the forefront of cinema technology, spearheading the transition from active to passive 3D systems. Their product range features the Freedeo 3D system, NAMOS nano screen, and HeyLED DCI cinema screen. Timewaying currently offers four DCI-compliant LEDs, including 8-meter and 10-meter 2K models, and 16-meter and 20-meter 4K models.

Timewaying’s mission is to immerse moviegoers in a more realistic and captivating environment, while also enhancing the flexibility, efficiency, and competitiveness of the cinema industry.