Arts Alliance Media Agree Partnership with Shenzhen Timewaying Co. Ltd to Become Primary Reseller of HeyLED Technology

Arts Alliance Media has agreed a strategic partnership with Shenzhen Timewaying Co. Ltd to become an official reseller of HeyLED
London, UK ( April 19, 2022 ) -

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has agreed a strategic partnership with Shenzhen Timewaying Co. Ltd, a leading technology manufacturer specialising in 3D and LED solutions, to become an official reseller of HeyLED.

Having established a progressive product portfolio, including Freedeo and NAMOS, Timewaying continues to develop innovative cinematic technologies to help drive the global in-theatre consumer experience, with HeyLED, a brand of new, DCI certified LED screen technology, their latest visual solution.

Now, as an official reseller of the emerging HeyLED brand, AAM will become exhibitor’s direct point of contact for the majority of Asia, Europe, and all of the Americas.

“This is a significant deal not just for Timewaying but for LED in the cinema space”, said Andrew Chan, Chief Executive Officer and Co Founder of Timewaying. “Timewaying believes delivering a good cinematic experience is still the key to good story telling and enhancing healthy social interaction. We know HeyLED’s capabilities and how it can transform the cinematic experience, and, by partnering with AAM, we hope to bring this unique experience to moviegoers worldwide.”

“Presenting pure colour and true black, patented high pixel fill rate technology, and a high contrast ratio, HeyLED offers moviegoers amplified picture quality for a more immersive viewing experience without eye fatigue” stated Kenny Chow, Chief Technology Officer. “HeyLED is a comprehensive next-gen solution for day-and-date movie exhibition. Being HDR ready, while boasting a greater colour gamut and remarkable picture uniformity, HeyLED technology is perfectly built to revolutionise eSports and live events.”

With a celebrated software offering, including Screenwriter, Producer, and Lifeguard, and MX4D also central to AAM’s cinematic offering, the addition of HeyLED further underlines both the company’s versatility and ambition to explore and deliver new, emerging technologies.

Dale Miller, Chief Commercial Officer at Arts Alliance Media, added, “it’s our mission to help exhibitors augment their viewing performance and consumer experience, and with LED technology central to the future of exhibition, we are now on-hand to become exhibitor’s direct point of contact for facilitating a historic shift from projection to LED. We look forward bringing long-term success to our partnership with Timewaying.”

About Arts Alliance Media
Arts Alliance Media (AAM) is the global leader in digital cinema software and services. AAM offers a wide range of solutions to exhibitors which enable them to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM software touches over 45,000 digital screens globally, while their network operations centre (NOC) supports several thousand screens.

AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider, alongside Volfoni, a global leader in 3D technology.

About Shenzhen Timewaying Co. Ltd
Founded in 2011, Timewaying is a market-oriented theater technology company. It is a Chinese leader in migrating 3D technology from active 3D glasses to a passive glasses system. It has over 36,000 3D systems installed at 11,000 cinema sites across China under the brand of Freedeo. This combined with other innovative technology allowed Timewaying to fuel the 98% coverage of 3D screen installation during the fastest growing period of the Chinese cinema industry.

Since 2018, the company has stepped from the 3D system stage to the technological innovation stage. With rich industry experience, excellent optics and LED R&D teams, Timewaying launched the first Chinese high-contrast screen in China in 2020 which filled the market gap for a screen with high gain, wide viewing angle, and high uniformity, aiming to reduce exhibitor costs and create a cinematic experience.

In 2021, with over 3 years of R&D time and significant investment, Timewaying was pleased to announce their first product, LA2K-10, obtained the DCI Certification; a major milestone in their development and a promotion of LED technology in China.