Officially licensed Sing-Along kicks off partnership with Universal Studios to provide a unique interactive theatrical experience for catalog titles
In the words of Conner4Real, “Ever since I was born, I was dope.”
True that. In the three years since The Lonely Island’s musical mockumentary “Popstar: Never Stop Never Stopping” premiered, the film’s cult status has grown to legendary proportions. It’s a film that needs to be seen with a crowd that knows all the lyrics and all The Style Boyz moves – that’s why next month 26 Alamo Drafthouse Cinema locations will exclusively screen an officially licensed “Popstar” Sing-Along.
“We’re thrilled to partner with Alamo Drafthouse for this chance to give audiences a fresh, innovative experience at the theater with beloved films in our library,“ said Universal Pictures’ Jason Jackowski, Vice President – Repertory (Theatrical Distribution).
At Alamo Drafthouse’s interactive Quote-Along, Sing-Along, and Movie Party screenings, the cinema-eatery’s rules are relaxed and audience members are encouraged to celebrate the film with interactive elements, like on-screen lyrics for all songs, plus subtitles for key quotes, and props – the “Popstar” Sing-Along will feature inflatable microphones, glow necklaces, and ribbon wands.
“The most important prop we’re providing is probably the American flags for Finest Girl (Bin Laden Song),” says Henri Mazza, Alamo Drafthouse’s V.P. of Content, Sponsorship and Events. “Nothing makes me feel prouder to be an American than watching a crowd of people waving the flag while singing this patriotic tune.”
“Popstar” is just the latest cinema classic to get Alamo Drafthouse’s unique Quote-Along and Sing-Along treatment, with recent successes like “Labyrinth”, “Spaceballs”, and “¡Three Amigos!” proving that audiences are keen to celebrate their favorite films in a movie theater.
“When we launched the Quote-Along edition of “Labyrinth”, fans across the country sold out theaters everywhere for a chance to yell at David Bowie in unison as Sarah tells him ‘You have no power over me!”” says Mazza, who developed the Quote-Along and Movie Party formats for Alamo Drafthouse. “The folks at Universal have been so helpful and engaged in helping us share this movie with its most passionate fans. And after the fun of “Popstar”, we’ll be celebrating with a 40th anniversary Quote-Along edition of “The Jerk” in November, with more to come in 2020.”
Tickets for the “Popstar” Sing-Along are on sale now at Alamo Drafthouse locations across the country. For more info, head to drafthouse.com.
Ashburn, VA | Alamo Drafthouse One Loudoun
Austin, TX | Alamo Drafthouse Ritz
Austin, TX | Alamo Drafthouse Lakeline
Austin, TX | Alamo Drafthouse Mueller
Austin, TX | Alamo Drafthouse Slaughter
Charlottesville, VA | Alamo Drafthouse Charlottesville
Corpus Christi, TX | Alamo Drafthouse Corpus Christi
Laredo, TX | Alamo Drafthouse Laredo
Dallas/Fort Worth, TX | Alamo Drafthouse Denton
Dallas/Fort Worth, TX | Alamo Drafthouse Lake Highlands
Dallas/Fort Worth, TX | Alamo Drafthouse Las Colinas
Dallas/Fort Worth, TX | Alamo Drafthouse Cedars
Dallas/Fort Worth, TX | Alamo Drafthouse Richardson
Dallas/Fort Worth, TX | Alamo Drafthouse North Richland Hills
Denver, CO | Alamo Drafthouse Littleton
Denver, CO | Alamo Drafthouse Westminster
Houston, TX | Alamo Drafthouse LaCenterra
Lubbock, TX | Alamo Drafthouse Lubbock
Los Angeles, CA | Alamo Drafthouse Los Angeles
Phoenix, AZ | Alamo Drafthouse Chandler
Phoenix, AZ | Alamo Drafthouse Tempe
San Antonio, TX | Alamo Drafthouse Park North
Raleigh, NC | Alamo Drafthouse Raleigh
Springfield, MO | Alamo Drafthouse Springfield
Woodbridge, VA | Alamo Drafthouse Woodbridge
Twin Cities, MN | Alamo Drafthouse Woodbury
About the “Popstar” Sing-Along
With a hilarious lead performance from Andy Samberg, tons of killer cameos including Maya Rudolph, Sarah Silverman, Usher, and Adam Levine’s hologram (so expensive!), and tons of big laughs and bumpin’ tunez, “Popstar” has established itself as a modern cult classic.
That’s why we’re inviting you to kick it with the boyz of the Lonely Island at the most baller Sing-Along of all time (#sohumble). We’ll have inflatable microphones and onscreen lyrics so you can get in on the jamz, glow necklaces and ribbon wands to dance along, and an American flag for you to wave around during Conner’s erotic ode to patriotism. And be sure to show up early for our Show Pony drawing contest before the film.
So bring your crew, show us your Donkey Roll, and never stop never stopping at our “Popstar” Sing-Along. With fun props and lyrics up on the screen, you’ll be belting out all of Conner4Real’s greatest hits so loudly it’ll be like you just opened your Aquaspin refrigerator. DOINK DE DOINK!
About Alamo Drafthouse
Alamo Drafthouse Cinema was founded in 1997 as a single-screen mom and pop repertory theater in Austin, TX. Twenty-two years later, with 40 locations and counting, Alamo Drafthouse has been called “the best theater in America” by Entertainment Weekly and “the best theater in the world” by Wired. Alamo Drafthouse has built a reputation as a movie lover’s oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star-studded special events. Alamo Drafthouse created Fantastic Fest, a world renowned film festival dubbed “The Geek Telluride” by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. Alamo Drafthouse’s collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including “Star Wars”, “Star Trek” & “Universal Monsters”. Alamo Drafthouse continues to expand its brand in new and exciting ways, including Birth.Movies.Death., an entertainment content platform for movie lovers, and the American Genre Film Archive, a nonprofit film archive dedicated to preserving, restoring and sharing film.