AAM Provides Sundance Film Festival With Content Management and Scheduling Software Solution for Third Year

London ( January 24, 2019 ) -

Arts Alliance Media (AAM), the global leader in digital cinema software and services, will provide their Screenwriter Theatre Management System (TMS) and software support to the Sundance Film Festival for the third year running.

Sundance Institute will use AAM’s Screenwriter TMS at six Sundance Film Festival screening locations across Park City, Salt Lake City and the Sundance Mountain Resort in Utah, from January 24 to February 3, 2019.

“The logistical challenges of running the Sundance Film Festival grow with its audiences every year, so we need systems and support we can rely on. AAM have provided excellent service and proven their solutions are the best in class year after year,” note Holden Payne, Technical Director of Exhibition and Production. “We’re expecting a record number of Festival goers this year, and Screenwriter is indispensable in ensuring that the quality of our screenings is up to the same high quality as our programming.”

The Sundance Film Festival selects around 200 feature-length and short films every year, and in 2018 was attended by a record 125,000 people.

Screenwriter, installed on over 40,000 cinema screens worldwide, enables staff to monitor screens, schedule features, trailers and advertisements and control playback all from one intuitive interface. As well as automating tasks common in theatre operations, such as playlist and schedule building, it ensures that the correct KDMs (Key Delivery Messages – the security keys required to unlock content for playback) are in place.

Any potential content, KDM, and connectivity issues are highlighted so staff can resolve them ahead of time and keep screenings running on schedule. It will help Sundance Film Festival handle any last-minute schedule changes, content alterations, and VIP screenings so they can bring the same great experience to all their audiences.

Patrick Foley, Chief Executive Officer of Arts Alliance Media, said, “We’re thrilled that the Sundance Institute have selected AAM as their software partner for the third year running. It is a testament to Screenwriter’s reliability and flexibility that it continues to seamlessly support the Sundance Film Festival as they scale their operations up.”