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After Baldwin Becomes Box Office Boss, Moviegoers Turn to Smurfs and Seniors. This Coming Weekend at the Box Office
Well that was certainly a surprise, wasn’t it? Twentieth Century Fox and DreamWorks Animation’s “Boss Baby” pulled off a bit of a stunner, making its debut to the tune of USD $49 million and knocking Disney’s Beast off its lofty perch. The company expertly used its vocal star Alec Baldwin to its adv…