CJ Cinema Digest – Thursday 24 November 2016

Marcus buys Wehrenberg, Spain ticket price questioned, Wanda “monopolises”, CineStar roach case dropped, India’s Tier II & III cities tempt cinemas, Demonetisation hurts Indian cinemas (or not), LA cinema ad convention reviewed, renewed Rieu record, Fathom’s sensory-friendly Nutcracker and more “Billy Lynn” musings….

Future of Cinema Advertising on Show at SAWA Cannes Lions 2014

The Screen Advertising World Association (SAWA) held its annual showcase of Cinema Advertising innovation at the Cannes Lions Festival of Creativity 2014 on Monday 16 June. For those of you unable to attend (perhaps understandably, as CineEurope kicked off the…

NCM Surrenders Lobby Ad Selling to Focus on Big Screen

Cinema advertising major National CineMedia has together with Cinema Scene entered a joint-selling agreement with Adspace Networks for a major digital place-based network that will dominate movie theater lobbies in the United States. The move will create economies of scale and free up NCM to focus…

Cinema Advertising Goes Back to the Future at Cannes Lions 2014

The Screen Advertising World Association (SAWA) has announced the theme for this year’s much anticipated session at the Cannes Lions Festival of Creativity, held 15-21 June in Cannes. The Back to the Future focus is a recognition of the milestone…

NCM’s Acquisition of Screenvision Is Hard To Fathom

  To say the announcement of National CineMedia’s acquisition of arch-rival Screenvision stunned the cinema industry would be an understatement, even though the deal had been anticipated for some time. Within the cozy confines of the cinema advertising industry this…

Cinema Advertising Shows No Sign of Ageing at Cannes Lions

Cinema advertising celebrated its 60th year at the Cannes Lions Festival of Creativity by positioning itself as the “magical, mysterious and creative media platform” of choice. The well attended seminar on Monday the 17th of June at the Cannes Palaise…

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