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Cathy Huis in ’t Veld-Esser, Gofilex CTO and co-owner, Harry Bakas, Business Development and Marketing Manager at Village Cinemas Greece, Almudena Fernández-Golfín of the Federación de Cines de España (FECE) and Omdia analyst Charlotte Jones, during the UNIC Focus Session, "Audience Engagement Across Europe: What Really Works?" at CineEurope 2026 in Barcelona, Spain on June 24, 2026.

Growing Cinema Audiences Starts With Knowing Who You’re Targeting

From Village Cinemas’ Cine School and Spain’s Cine Sénior to solo moviegoers and creator communities, CineEurope showed how identifying specific audiences – and removing the barriers keeping them away – can build attendance. The most revealing audience statistic presented during CineEurope 2026 may…
Nathalie Kaiser, Rentrak Manager, Statistics and Research, Cathy Huis in ’t Veld-Esser, Gofilex CTO and co-owner, Miguel Rivera, Cinépolis Group VP Global Film Programming and Content, Johnny Carr, Vue International Head of Event Cinema and Distribution, Marc Allenby, CEO of Trafalgar Releasing, and Paul Huis in ’t veld, Gofilex CEO, during the ICTA Focus Session, "How Event Cinema, Live Experiences & Streaming Technology Are Set to Transform Cinema-Going" at CineEurope 2026 in Barcelona, Spain on June 23, 2026.

Event Cinema Is Becoming an Always-On Business

Once known as alternative content, event cinema has long since established itself on the theatrical calendar. Now exhibitors are treating it as a year-round programming discipline built around fan communities, advance demand and reliable technical delivery. Event cinema largely shed the label “alter…
Guests arrive at the UK Cinema Association's 2026 Conference (Photo: Julie Edwards Visuals)

UKCA 2026 Conference: Box Office Optimism, Engaging Gen Z, and Leveraging the Power of Community

At the UK Cinema Association’s annual conference – which took place in May 2026 at the Vue London Westfield, Shepherd’s Bush – the mood was cautiously optimistic over the two days of talks, perhaps boosted by the buoyant reaction out of CinemaCon in Las Vegas a month earlier. The current box office…
Arturo Guillén, Vice President for EMEA of comScore and Rentrak

40 Under 40 EUR: Arturo Guillén of comScore

This story first appeared in a special CineEurope 2016 issue of BoxOffice magazine. To subscribe to the magazine click here. Name: Arturo Guillén Company: ComScore Title: Vice President of EMEA and India Country: Spain “Non stop crying watching ‘Bambi’ in a small Cinema of an Andalusian village,” is…
Event cinema revenue

IHS Technology: Event Cinema Develops Into a Global Sector

 IHS and Rentrak provide analysis of Event Cinema revenues in eight territories. The Event Cinema sector has been around for many years, with experiments taking place as soon as digital projection was a workable reality. Digital conversion has acted as the main driver for Event Cinema. In both Franc…
CineEurope 2015 - Engaging The Youth Audience

CineEurope: Executive Roundtable – Engaging the Youth Audience

This post is a transcription composed in real-time during one of the many seminars at CineEurope 2015 in Barcelona, Spain. As such we often paraphrase the presentations being given. Retaining the youth audience, which has traditionally been one of the cinema industry’s most loyal customer base…
Printemps de Cinema France

Daily Cinema Digest – Monday 30 March 2015

France’s 16th annual ‘Cinema Spring’ between 22-24 March attracted around 2.6 million viewers, similar to the previous year, according to figures from the National Federation of French Cinemas (FNCF). For this national operation, cinemas offered three days a discount of 3.50 euros…
Rentrak

Daily Cinema Digest – Wednesday 25 March 2015

[youtube]https://www.youtube.com/watch?v=hniDk0w0KeY[/youtube] France – It is ‘Cinema Spring’ in France for the 16th year when tickets are sold for just 3.50 euro for every show for three days (Sunday-Tuesday) this past week. France is one of the few European markets where cinema g…

Daily Cinema Digest – Monday 12 January 2015

India – Carnival group has acquired small Indian multiplex operator Glitz, having previously bought most of Big Cinemas. After buying Anil Ambani’s Big Cinemas, the Carnival Group has picked up elder brother Mukesh Ambani’s majority stake in Stargaze which operates the multiplex ch…
Kino Femina in Warsaw

Daily Cinema Digest – Thursday 14 August 2014

Polas are increasingly turning their backs on multiplexes in favour of smaller cinemas – preferring cheaper tickets, fewer adverts and more varied programming – according to the latest data from the Polish Central Statistical Office. The share of the largest, multiplex cinemas has declin…
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Industry Briefs

  • Cinemark breaks all-time records over Memorial Day weekend, driven by hits like "Lilo & Stitch" and "Mission: Impossible"

    Cinemark Is Not Picking One Premium Format. It’s Picking Several

    Oct 8, 2026
  • France’s Canal+ Tax Hike Could Put €980 Million in Film Financing at Risk

    Oct 7, 2026
  • Expocine 2026

    Expocine Shows the Strenght of Brazil’s Cinema Business

    Oct 7, 2026
  • PaperAirplane Media - The Hanger

    PaperAirplane’s Hangar Passes Two Million Downloads as Cinema Marketing Goes Social

    Sep 30, 2026
  • American Film Market - Century Plaza Hotel - Los Angeles

    Festivals and Film Markets Find New Routes Into Cinemas

    Sep 30, 2026
  • Bleecker Street - Frank Martinzez, Head of Distribution

    Bleecker Street and Marcus Theatres Recruit for a Changing Theatrical Market

    Sep 30, 2026
  • Trafalgar Releasing & HYBE presents HYBE Cine Fest 2026, a week-long global cinema event taking place in theaters worldwide

    Event Cinema Starts Looking Less Alternative

    Sep 30, 2026
  • Mitch Neuhauser - CinemaCon

    Cinema United Announces Leadership Changes as Neuhauser Plans 2028 CinemaCon Exit

    Sep 30, 2026

Popular Posts

  • Malta Film Commissioner Johann Grech has ambition plans for the island nation's future as a filming location, and he's using the Mediterrane Film Festival to bring Malta to the industry's attention (Photo: Courtesy Mediterrane Film Festival)

    How the Mediterrane Film Festival in Malta Is Putting the Island on the Map for Filmmakers

    Jul 10, 2026
  • IND/EX 2026 brought independent cinemas and film festivals together in Chicago to focus on community, sustainability, advocacy and resilience

    IND/EX 2026: Big Theatre Chains Have Customers. Independent Cinemas Have Communities.

    Jul 12, 2026
  • 2026 Box Office - January through June - First Half

    International Box Office Recovery Accelerates as Local Films Gain Ground

    Jul 12, 2026
  • (From left) Paramount Skydance CEO David Ellison, California Attorney General, Rob Bonta, Cinema United President & CEO, Michael O'Leary

    Cinema United Didn’t Back the Paramount-Warner Merger. It Put Its Terms on the Table.

    Aug 21, 2026
  • Nathalie Kaiser, Rentrak Manager, Statistics and Research, Cathy Huis in ’t Veld-Esser, Gofilex CTO and co-owner, Miguel Rivera, Cinépolis Group VP Global Film Programming and Content, Johnny Carr, Vue International Head of Event Cinema and Distribution, Marc Allenby, CEO of Trafalgar Releasing, and Paul Huis in ’t veld, Gofilex CEO, during the ICTA Focus Session, "How Event Cinema, Live Experiences & Streaming Technology Are Set to Transform Cinema-Going" at CineEurope 2026 in Barcelona, Spain on June 23, 2026.

    Event Cinema Is Becoming an Always-On Business

    Aug 10, 2026
  • Paramount Warner Bros. Merger - Antitrust Settlement

    The Paramount-Warner Merger Is Permanent. The Guardrails for Movie Theatres Are Not

    Sep 22, 2026
  • (From Left) Daniel Loria of Boxoffice Pro, Adam Rymer from Regal, Brock. Bagby of B&B Theatres, Valmir Fernandes from Cinemark, Nicole Woods of RealD and Rolando Rodriguez from Lumma, during CinéShow 2026 in Dallas, Texas on August 25, 2026.

    Cinemas Aren’t Just Marketing Movies Anymore. They’re Marketing Auditoriums

    Sep 15, 2026
  • Cinerama Dome - Hollywood, California

    Cinerama Dome Revival Gives Sony a Hollywood Flagship for Its Exhibition Ambitions

    Jul 22, 2026

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