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Box Office Success and the New Normal: Looking Beyond the Numbers

Last Wednesday I attended a 1:00 pm showing of “Tenet” on its opening day in one of London’s biggest multiplexes. I think it was a “sell out” – it certainly looked pretty full – but I genuinely have no idea. For those of us who have made decisions based on box office figures and analysis…

Korean Zombies and Cartoon Characters Battle It Out For Global Boxoffice Dominance

Global data kindly provided by Comscore.  With cinema starting to bloom open across the globe – with Beijing opening up while spikes as seen in Dalian shuttered cinemas in that area – the theatrical industry is stirring from its ventilator. It remains to be seen what state the patient wi…
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