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Why Cinema is Designed to Make a Lasting Impact

The Science Behind the Impact of Cinema

On 7th July, cinema advertising company Digital Cinema Media (DCM) hosted their UpFronts Showcase at the Odeon Luxe in London’s Leicester Square. The morning’s presentations focused around a theme of “cinema as attention leader” (not the official title) and a data presentation was given to support t…
Imax

Daily Cinema Digest – Monday 23 February 2015

Imax’s quarterly earnings were down slightly, but ahead of Wall Street’s expectations. The company said that it is focusing on international expansion and expects to cross 1,000 screens this year. IMAX Corporation signaled that international markets will be an ongoing focus in the years…
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