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Future of Cinema Advertising on Show at SAWA Cannes Lions 2014

[youtube]https://www.youtube.com/watch?v=NiqiBilgvOM[/youtube] The Screen Advertising World Association (SAWA) held its annual showcase of Cinema Advertising innovation at the Cannes Lions Festival of Creativity 2014 on Monday 16 June. For those of you unable to attend (perhaps understandably, as Ci…

Cinema Advertising Shows No Sign of Ageing at Cannes Lions

[youtube]http://youtu.be/PE_kqk8CXEM[/youtube] Cinema advertising celebrated its 60th year at the Cannes Lions Festival of Creativity by positioning itself as the “magical, mysterious and creative media platform” of choice. The well attended seminar on Monday the 17th of June at the Cann…
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