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MPAA 2014 Per Capita Attendance By Age

Millenials and the Future of Cinema

The following editorial has been adapted from a post written by Irina Kobzeva-Pavlovic, Director of Marketing and Business Development at TK Architects International which was published on the company’s blog. One of the common themes at the CinemaCon in Las Vegas this year seemed to be address…

Ireland’s Cinema Advertiser Shows the Way With Re-Branding and Focus on Youth

Ireland’s cinema advertiser Carlton Screen Advertising is rebranding as Wide Eye Media. More importantly, the company is determined to focus strongly on the youth segment of cinema goers, highlighting the need and challenge for cinemas and advertisers in most exhibition markets in the develope…
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