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The Problems Facing North American Movie Theatres After They Reopen

The Problems Facing North American Movie Theatres After They Reopen

Exhibitors are dying to reopen movie theatres. Studios are dying to release blockbuster films. But will fans be ready to risk dying to see them? That’s the dilemma facing our industry in what could be a cruel summer of dashed hopes and unrealistic expectations. We’ll discuss the new normal and the c…
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