Market Research Archives - Celluloid Junkie

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SNPTC Study on Movie Advertising on Television

France Discovers Benefits of Advertising Movies on TV

It may come as a shock to some, but for decades advertising theatrical film releases on television was prohibited in France. The French government believed that allowing movies to air commercials and trailers on television would only benefit American studios, i.e. Hollywood, at the expense of local…

By The Numbers: Predicting Cinema’s Post-COVID Recovery

At the end of last year the Celluloid Junkie editorial team began discussing its annual predictions piece for 2021. However, most expert forecasts for 2020 crumbled like volcanic lava sliding into the ocean. We stared into the 2021 crystal ball and saw a lot of fog regarding the return of cinema and…

Why November, Mr Bond?

When James Bond moves, everyone pays attention. As arguably the best known film franchise of all time, with a combined unadjusted gross of nearly $7 billion, James Bond has set the pace for earnings, consistency and remaining an event that few long-term franchises can match. When three studios…

DEG U.S. Home Entertainment Consumer Spending By Format in 2017

CJ Analysis: U.S. Cinema Box Office Overtakes Home Video Purchasing

Cinema box office in the United States overtook home video retail spend in 2017 for the first time in over 20 years. Let the significance of this monumental shift sink in for a moment. Cinema, through theatrical releases, is effectively now bigger than any other stand-alone film consumption platform…