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Cinema Programmatic Advertising

CJ Opinion: Will Cinema Advertising Share the Fate of Linear TV Advertising?

Pre-show advertising in cinemas is a key revenue driver that significantly contributes to operators’ bottom lines. As the cinema industry evolves — diversifying its offerings to meet changing audience expectations — cinema advertising must also adapt to stay relevant and competitive. Embracing…
Bridget Jones and a thought bubble containing make up, dessert, trainers etc.

How “Bridget Jones” Can Inspire Cinema Brand Partnerships for the Over 50s Audience

Love is truly eternal in the classic films etched in the minds of generations: Heathcliff pines for Cathy and Romeo and Juliet sigh and die together. But for everyone’s favourite anti-heroine Bridget Jones, everlasting love sadly seems perpetually out of reach. The trailer for the character’s fourth…
Sound and the Premium Moviegoing Experience

CJ Tech: Sound and the Premium Moviegoing Experience

No one would disagree that providing an experience that causes moviegoers to return to a theatre is a smart business decision. But what exactly is the “premium moviegoing experience” that everyone is talking about, and how do you deliver it? It’s more than just oversized screens, plush recliners or…
Tim Richards of Vue

Tim Richards On Venturing Into Film Distribution with Vue Lumière

As 2024 wound down, Tim Richards, CEO of Vue, used the final few weeks to formalize an initiative he’d been openly discussing all year; Europe’s largest privately held cinema operator is launching a film distribution company titled Vue Lumière. The new entity will be wholly owned and fun…
Matthew Liebmann, Chief Product, Innovation & Marketing Officer at Vista Group

You Can’t Spell Vista Group Without AI

Even on his worst day, if he even has one, Matthew Liebmann is incredibly even keeled and upbeat. These days, after spending the past year getting adjusted to his new role as Chief Product, Innovation & Marketing Officer at Vista Group, he might be described as downright euphoric. “I have…

A Cinematic Gem: Salisbury Odeon Celebrates 60 Years as One of the World’s Most Unique Cinemas

Having survived a vivid history of turmoil, civil war, developers, and assassination attempts, the building that was saved by a horde of passionate cineastes backed by [English-American philanthropist and passionate movie lover] John Paul Getty Junior is celebrating 60 years as an Odeon and one of w…
The Moldovan flag sits on top of a cinema audience

CJ Exclusive: Moldova Eyes Cultural Growth and Appeal Through Cinema

Much like anywhere else in Chisinau, the Moldovan capital, the Ministry of Culture is having a tough job transforming creaking Soviet architecture and infrastructure into an attractive and welcoming proposition for outside investors. The Minister for Culture, Sergiu Prodan, however, is buoyant. “We…
Moldova's National Film Centre is striving to save its national film archive of 2000 films that are at risk of destruction (photo credit: CNC, Chi?in?u, Moldova)

Moldova Fights to Rescue National Archives of 2000 Films at Risk of Destruction

Landlocked and forgotten, Europe’s most undiscovered nation state has only recently received a boost to its profile, largely due to a slightly discomfiting proximity to the military conflict in Ukraine. In much the same boat as the countries bordering it – Romania and Ukraine – Moldova has also suff…
CJ Top Women In Cinema - 2024

CJ’s Top Women In Global Cinema – 2024

After receiving more nominations than ever before, after lengthy deliberations with the selection committee, one publication delay and the highest-ever standard for candidates, we are proud to present the eighth edition of our Top Women In Global Cinema list. It’s safe to say that this year has been…
DCM Upfronts Showcase: How Cinema Can Help with Societal Loneliness

Shared Cultural Experiences: Cinema’s Role in Helping Societal Loneliness 

Cinema advertising company, Digital Cinema Media (DCM), held its annual Upfronts showcase again this year (3rd July) at the impressive Odeon Luxe Leicester Square in London. The event was attended by a full house of agencies and brand representatives who all took their seats for CEO Karen Stacey’s k…
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