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Filmgrail is a Norwegian company, approaching customer engagement in a unique, results-driven way

Filmgrail: Doubling Cinema Audience Engagement

If you’re a cinema exhibitor then depending on where you are in the world you’ve probably had a year of this COVID-19 “nonsense” (for want of a better swear word) keeping your cinema closed. But there is now light at the end of a very long tunnel. In planning your eventual – and hopefully fina…

AMC and Alamo Top US Cinema Online Engagement Review by Gruvi

Gruvi has recently conducted an A.U.D.I.T. of the websites of major cinema chains in the UK, Australia and the US, in terms of their effective engagement with online audiences. The following three criteria were used to determine the results: Algorithm The Algorithm score is based on each cinema’s be…
The AMC Empire 25 in New York City

Movie Theatres Schedule Dates For Reopening and Pandemic Recovery

There are finally some signs of hope for movie theatre owners who have been in various forms of forced hibernation for the past year due to the global coronavirus pandemic. COVID-19 infection rates are declining, vaccination rates increasing and now cinemas in England, Quebec and New York City are s…

Event Cinema Tops Australia Cinema engagement Review by Gruvi

Gruvi has recently conducted an A.U.D.I.T. of the websites of major cinema chains in Australia to determine how effectively the websites interact with online audiences. The following three criteria were used to determine the results: Algorithm The Algorithm score is based on each cinema’s best use o…

COVID Cinema Heroes: Bribie Cinema, Bongaree, Queensland, Australia

With the closure of many cinemas and travel restrictions, it has been challenging to maintain the CJ Cinema of the Month in partnership with Vista. Instead we will be featuring submissions from readers about their favourite cinema, particularly small and independent ones, that deserve recognition fo…

Cinemas in Spain Remain Open, But…

There is one place only where all European cinema lovers would like to be right now: Spain. The reason for this is obvious: Spain is the only major territory in Western Europe where cinemas and theatres remain open. Although the pandemic has seen almost three millions of cases in the country with a…

The UK Cinema Industry in 2020 – A Year to Learn From

It is quite revealing as to the state of the year when a third of the top 10 films of 2020 were in fact released in 2019. But 2020 was far from normal, as the latest annual summary from Comscore illustrates. The headlines are not pretty. Total UK and Ireland box office was just £323m,Read More

COVID Cinema Heroes: Alamo Drafthouse, South Lamar, Texas, USA

With the closure of many cinemas and travel restrictions, it has been challenging to maintain the CJ Cinema of the Month in partnership with Vista. Instead we will be featuring submissions from readers about their favourite cinema, particularly small and independent ones, that deserve recognition fo…
Everyman Cinemas 100th Anniversary

100 Years of Everyman

The Everyman Cinema in London’s Hampstead (known as “Everyman Hampstead”) has joined many of us this year in having a lockdown-restricted birthday. One hundred years after opening its doors for the first time in 1920 as a theatre, the company now has 35 sites around the UK. And despite this last yea…
Heather Morgan of Harkins Theatres

Tackling The Mental Health Consequences of Covid-19, with Heather Morgan of Harkins Theatres

Heather Morgan, Vice President of Content and Programming for Harkins Theatres in the United States, is a good example of how education-to-career pathways aren’t always linear. With a PhD in Industrial and Organisational Psychology, a usual role for the recipient of this qualification would be to he…
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