Harkins Theatres, Arizona’s homegrown movie theatre company, announces plans to introduce 4D sensory immersive moviegoing experiences at three Arizona locations, with three additional locations to be announced soon.
Partnering with Lumma 4D E-Motion, the Harkins 4D experience will incorporate full sensory-engaging effects, including synchronized motion seating, coordinated scents, air, water and environmental cues, to fully connect moviegoers with the on-screen action.
“We are always looking for opportunities to enhance Harkins Ultimate Moviegoing® in a way that meets our moviegoers’ high expectations,” said Mike Bowers, CEO and President of Harkins Theatres. “This new movie experience is fully immersive and fun while staying true to our standards for comfort, quality presentation and storytelling.”
With the first new 4D auditorium set to open this August at Harkins Norterra in North Phoenix, audiences will be able to experience upcoming titles such as “Insidious 6,” “Harry Potter and the Sorcerer’s Stone,” “Resident Evil,” “The Hunger Games: Sunrise on the Reaping,” “Jumanji 3” and “Avengers: Doomsday,” along with other highly anticipated releases. When it debuts, it will be the first and only 4D moviegoing experience in the state of Arizona.
For more information, visit Harkins.com.
About Harkins Theatres
Celebrating over 90 years of Ultimate Entertainment Experiences™, Harkins is the top performing movie exhibitor in the U.S. and the largest independently owned theatre company in the country. Harkins is renowned for its commitment and passion for providing the Ultimate Moviegoing experience and continues to set the standard for innovation and guest satisfaction. Harkins is known for its dedication to superior guest experience and as an innovator in the motion picture exhibition industry with amenities and concepts such as CINÉGRILL, CINÉXL, state-of-the-art laser projection and precision sound, curved wall-to-wall screens, CINÉBAR in-lobby bars, Ultimate Lounger reclining seats, Ultimate Plush Rocker loveseats, refillable Loyalty Cups® and an expanded selection of gourmet concessions. For more history, awards and other information, visit Harkins.com.