Weekly Cinema Digest – Friday 21 January 2016

By and Patrick von Sychowski | February 3, 2016 6:18 pm PST

India – Could the Indian box office boom be undermined by single screen cinema closing faster than multiplexes are adding new screens? Like the PVR five-screen cinema at Grand Mall in Chennai’s Velachery, there are dozens of multiplexes across India ready to open but still awaiting a licence to start. But even as multiplexes open 150-200 screens per year in India – or what China opens in two weeks – single screens are closing at twice the rate. This apparently put a break on box office growth in 2014 and quite likely also 2015. Business Standard – 18 January 2016

Germany cinema preference

“How about ‘free’, does ‘free’ work for you?” (chart: Horizont)

Germany – In a survey by Horizont.de only 12.2% of respondents said that they would go to the cinema to catch a film they wanted to see. 39.9% would wait for it to come to free-to-air television (which dominates in Germany), while video-on-demand (presumably SVoD like Netflix too) was between the two on 17.4%. This partly explains why cinema going is set to decline in coming years in Germany – unless something is done about it. Horizont – 15 January 2015

USA – Cinema ticket prices rose in the fourth quarter of 2015 USD $8.70, driven in large part by “Star Wars: the Force Awakens” and its Imax and PLF popularity. This is a year-on-year increase of 4.8% and the highest its been since Q2 2015 (summer season) when it was USD $8.61. Variety – 19 January 2016

Minions Arabic

Minions – now also in Arabic (picture: Universal / EJE Studio)

Israel – Cinema City has begun screening films dubbed in Arabic, after a father appealed to them on Facebook to be able to take his children to watch films without having to translate from Hebrew. “Nasser and a friend quickly started a Facebook page called “Madinat al-Afalm” (Cinema City, in Arabic), where they outlined their initiative to screen the dubbed version of “Minions” in Cinema City’s Kfar Sava and Jerusalem multiplexes. After hundreds of parents expressed their support for the idea, Nasser reported the response to Cinema City.” While the DCP eventually only had Arabic subtitles the screenings were a success. This small step also shows how cinema can help act as a bridge and conciliator. Haaretz – 18 January 2016

Village Cinemas Harry Ly, digital Designer at Deepend

Harry Ly, digital Designer at Deepend (photo: CMO)

Australia – Village Cinemas ran a three-day onsite innovation exercise to create, test and prototype a customer-centric apps and software. “Our legacy is not in ecommerce or m-commerce, but we find ourselves operating in that space and becoming a bigger and bigger player,” said Village Cinemas’ general manager of sales and marketing Mohit Bhargava. “Between 35 and 40 per cent of ticket sales are now done via mobile and desktop devices, so digital is a huge sales channel for us.” Digital and user experience consultancy Deepend was the tech partner. CMO – 20 January 2016

People

USA (NY) – John McCauley, has been elevated from Chief Marketing Officer to Chief Strategic Development Officer by Screenvision’s new CEO John Partille. Or as his local paper put it, “New Rochelle Man Promoted to Chief Strategic Development Officer of Screenvision, National Cinema Screen Advertiser.” Now you know where he is from. New Rochelle Talk – 21 January 2016

Law & Order

Palace Cinema Reichhardt Australia

No bomb found in Leichhardt cinema. (photo: Yahoo News)

Australia (NSW) – The Palace Cinema in the Sydney suburb Leichhardt was evacuated following a bomb threat. “[A] man allegedly dropped a suspicious package at the door with an ominous message. According to patrons a man left the package at the door before telling a female witness that she would find out about package later.” The device turned out not to contain any bomb. Yahoo News – 15 January 2016

Germany – A man was detained for firing a gun with blanks into the air outside a cinema in Mayen (Kreis Mayen-Koblenz). The man turned out to be very drunk but the police could not establish a motive why he fired the gas-powered gun (which did not contain live ammunition). General-Anzeiger (DE) – 17 January 2016

Meridian cinemas

No mixing of sex and alcohol here. (photo: Cinematreasures.org)

USA (ID) – Meridian Cinemas, parent company of the Village Cinema and Backstage Bistro, is suing Idaho State Police after an attempt to revoke the exhibitor’s liquor license for serving alcohol during the screening of “50 Shades of Grey” in its VIP section. Apparently the law in Idaho prohibits businesses from serving alcohol during the screening of films that depict sex. Staff says undercover detectives on  sting operation ignored warnings that drinks were not allowed inside the cinema. KBOI2 – 21 January 2016

India – The issue of standing up for the national anthem seems to be getting a lot of people agitated in Maharashtra – home to Mumbai and the only state in India where it is mandatory to play the national anthem before each film. Families, film makers and now two women have all been targeted for remaining seated. Zee News – 18 January 2016

Concessions/F&B

Jack's Cinema and Bar Warsaw

Turn and face the screen. (photo: naszemiasto)

Poland – Warsaw has its first bar/restaurant/cinema with the opening of Jack’s Cinema. There is a bar and music venue in front and a dining room with a screen in the back. Not likely to be screening first-run films, but an interesting attempt to mix dining with viewing. Naszemiasto (PL) – 20 January 2016

Audio

Nu Metro Barco Auro 11.1

The Gift of Sound and Vision (photo: Barco)

South Africa – Nu Metro Cinemas is the first exhibitor in Africa to install Auro immersive audio and 4K projection. South Africa’s second largest chain installed both at the refurbished ‘There Glenn’ in Johannesburg, which will also use the RealD Precision White Screen, another first for Africa. Press Release – 19 January 2016

Seating

Figueras logo

France – Ymagis/dcinex has signed a non-exclusive distribution agreement with Figueras International Seating, a “world wide leader in cinema seating.” The deal recognises Ymagis Group/dcinex as a non-exclusive distributor in countries in which it operates, meaning Europe, the Middle East and Africa. Press Release (PDF) – 18 January 2016

Cinema Opening/Closings

Shaw Imax Punggol Singapore

Shaw’s second Imax – just in time for Chinese New Year. (photo: Shaw Organisation)

Singapore – Singapore has its second Imax screen as Shaw Theatres opens the largest multiplex in suburban Singapore. The cinema in the Punggol shopping mall Waterway Point has 11 screens, taking Shaw’s screen count from 30 in 2010 to the present 66. Shaw already operates the city-states previously sole Imax screen at the Lido on Orchard Road. AsiaOne – 19 January 2015

Avoca Beach Cinema

Avoca Beach Cinema – room for more? (photo: SMH / Kate Geraghty)

Australia (NSW) – The owners of the Avoca Beach Cinema north of Sydney have filed an appeal against the local council’s opposition to a four-screen expansion plan. The battle for the extension has already been going on for 13 years. Gosford Council opposed it on the grounds of the extension being “excessive in scale” and “out of character”, along with concerns about flooding and parking. SMH – 16 January 2016

Le Star cinema Cannes

No Star for Cannes. (photo: France 3)

France – The Star cinema in Cannes is closing. A little-used four-screen theatre for 50 weeks of the year, it is one of the much-used screening venues during the Cannes Film Festival. But a protracted dispute with the landlord over rent has forced it to close and no new screens will open in Cannes until 2018 when a multiplex is due to open in La Bocca. Deadline – 15 January 2016

Novo Cinema UAE

U.A.E. (Dubai) – Novo Cinemas is opening a 12-screen cinema in Dragon Mart 2, a huge commerce centre for Chinese products. The operator plans to expand to 201 screens with around 25,000 seats in 2016. These include Novo’s ‘highly anticipated opening at IMG Worlds of Adventure in Dubai, our North Gate opening in Qatar, in addition to a couple of key strategic openings which will be announced in the near future,” CEO Debbie Stanford-Kristiansen is quoted as saying. Gulf News – 21 January 2016

Goodbye Ziegfeld (photo: NY Post / Stefano Giovannini)

Goodbye Ziegfeld (photo: NY Post / Stefano Giovannini)

USA (NY) – Manhattan’s last major single-screen cinema is coming to an end. The iconic Ziegfeld on 141 W. 54th St. in Midtown will re-open as a high-end event space in 2017. Real estate owners Fisher Brothers informed the cinema’s leaseholder Cablevision that there would be no lease renewal. The cinema had been losing around USD $1 million annually. New York Post – 20 January 2015

Alamo Chandfler

Alamo at Chandler – a moveable cine feast (rendering: Aline Architecture Concepts)

USA (AZ) – Alamo Drafthouse is coming to Chandler, but not to the originally planned location. A falling out with Vintage Partners means that Scottsdale-based Harkins Theatres will now instead be part of the down town Row development. Alamo will instead now open its 9-screen cinema at Chandler Crossings on the northeast corner of Arizona Avenue and Chandler Heights Road later this year. Phoenix Business Journal – 21 January 2016

Marcus Southbridge Greendale, WI (picture: Schroeder and Holt Architects and Architecture)

Marcus Southbridge Greendale, WI (picture: Schroeder and Holt Architects and Architecture)

USA (WI) – USD $1.5 million of public funding (i.e. taxpayer money) will go to Marcus Theatres to build a new multiplex Southridge Mall in Greendale. The money is to be paid off by 2023 through a new property tax. The eight-screen cinema (which might expand to 12 screens) will open in 2017. Journal Sentinel – 21 January 2016 

Finally

Refuge cinema Germany

Taking refuge in the world of cinema. (photo: WAZ / Britta Schulz)

Germany – A cinema in Wolfsburg put on a special screening for 100 refugee children, with popcorn and soda included. What film did they pick? One that has served the multi-lingual and no-subtitles-or-translation-required needs before; the wonderful “Shaun the Sheep”. Hats off also to Studiocanal for making the DCP available to screen free of charge. WAZ online – 17 January 2016

Patrick von Sychowski
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Patrick von Sychowski

Patrick was a Senior Analyst at Screen Digest, went on to launch the digital cinema operations of Unique and Deluxe Europe, then digitised Bollywood at Adlabs/RMW, and now writes, consults and appears on panels about cinema all over the world.
Patrick von Sychowski
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