Daily Cinema Digest – Monday 1 December 2014

By | December 1, 2014 2:03 am PDT

France – The merger of Ymagis and dcinex is going well, with streamlining already well underway. It seems like with the colocations and regroupings it will fairly rapidly be able to offer an integrated operation.

In Germany, where both YMAGIS and dcinex have both separately developed businesses of significant size in Exhibitor Services and Content Services, the Group has decided to rationalize and optimize its activities:

  • Regarding the Content Services, the digital laboratory production (post production, duplication/delivery of digital copies), based up to now both in Berlin and Tübingen, will be from January 2015 onwards concentrated in a single location, in Berlin YMAGIS lab;
  • As for the Exhibitor Services, operated by YMAGIS from Rartingen and by dcinex from Düsseldorf, they have already been regrouped in Düsseldorf.

The Group has also decided, in order to be more efficient and cost effective, to use and develop only one logistic platform out the three developed separately by dcinex, YMAGIS and SmartJog for its digital copy duplication and delivery business. LINK

Fun cinemas

India – Further multiplex consolidation in India with the confirmation that Cinepolis has completed the acquisition of Fun Cinemas.

Mexican multiplex chain Cinepolis, which entered India in 2009, has completed the acquisition of Fun Cinemas, the multiplex chain owned by Shubhash Chandra’s Essel Group through E-City Ventures. According to sources in the know, the deal is valued at Rs 480 crore for Fun Cinemas’ 83 screens in the country.

The acquisition now ramps up Cinepolis’ presence in the country from a 110 screens to 193 screens. Of the total 24 properties (multiplexes) that Fun Cinemas’ operates, 16 are owned by the company while eight are operated on franchise basis. Earlier last week, Cinepolis India MD Javier Sotomayor communicated the news of the acquisition to the employees of Fun Cinemas.  LINK

While PVR is said to be negotiating to buy Sathyam Cinemas.

PVR Ltd, India’s largest multiplex operator by number of screens, is in talks to buy Chennai-based SPI Cinemas (formerly known as Sathyam Cinemas), said three people aware of the negotiations.

The development underlines the continuing consolidation in the cinema exhibition sector.

“Chennai is a strong market where occupancy is more than 70% at all times. The company has initiated talks,” said one of the persons mentioned above, adding valuations for the deal may be around 10 times earnings before interest, taxes, depreciation and amortization (Ebitda), in line with similar transactions in the cinema space.  LINK

PVR has also confirmed to us that they are NOT installing CCTV cameras to catch couples making out in the back row. “Night Vision cameras are being installed as an anti piracy measure,” they tell us. Good to hear.

CEA Cinema of the future

UK – Although no Hollywood studio is apparently willing to say openly that there is no Santa Clause there will not be a second round of virtual print fees (VPFs), that was the message at the CEA Future of Cinema conference in London last week.

“My understanding – and it’s fair to say, the understanding of colleagues at the International Union of Cinemas (UNIC) and the National Association of Theatre Owners (NATO) – is that there is no appetite from studios for a second VPF, even if no studio is prepared to state that publicly,” said Phil Clapp, CEO of the Cinema Exhibitors’ Association (CEA), during the panel titled ‘Designing the Future’.

“I think you can understand it, whether you like it or not….our understanding is that there will be no further fundamental industry-wide VPF,” he continued.

The panel agreed that the implementation of technological developments such as laser projection and immersive sound would not require the same breadth of collective action, which has been resented by many in the industry.  LINK

A press release from CEA tells us that the day was a sell-out success.

The first session, chaired by Mike Gubbins of Sampo Media, explored the ‘digital present’ – the changes with the sector now, and the way they have enabled cinemas to programme more flexibly and to benefit from greater screen advertising income. The next, chaired by Mike Thomson of Dcinex Consulting, looked at new business models in the sector, including the growth of boutique cinema, and also at the sector from the perspective of property development.

The afternoon kicked off with a session – chaired by Steve Perrin from the UK Digital Funding Partnership – where cinema operators large and small were invited to cast a critical eye over key technological developments including digital distribution, laser illumination and immersive sound. And the final session, chaired by David Hancock of IHS, explored how operators would fund these improvements and the next fundamental change in the operating platform, whatever that may be.  LINK

Seating

Ster Kinekor Cine Prestige

South Africa – Ster-Kinekor is promoting the VIP luxury screening lounge concept in one of its revamped multiplexes.

Two Ster-Kinekor theatres at Cavendish Square in Cape Town have recently been converted into Cine Prestige theatres – the cinema company’s luxury cinema experience. The installation follows on the success of Cine Prestige at The Zone, Sandton City and Cradlestone Mall in Johannesburg; The Grove Mall in Pretoria; and Gateway in Durban.

Fiaz Mahomed, CEO of Ster-Kinekor Theatres says, “This exclusive cinema format epitomises film-viewing heaven and pure luxury rolled into one. The two Cine Prestige cinemas at Cavendish are fitted with 44 and 40 seats respectively, made up of a combination of single and double automated recliner chairs that ooze lavish comfort. Each chair has a snack tray neatly fitted into it to accommodate the gourmet platters and refreshments, and includes yet another first for Ster-Kinekor: a refrigerated cup-holder to ensure that your drink stays cold throughout the film.”  LINK

Cinéma Lido de Lévis Quebec

Canada (Quebec) – Even independent cinema owners are starting to upgrade to luxury seating to attract audiences back to cinemas.

The owner of Cinema Lido Levis, Sylvain Gilbert, has invested nearly $ 750,000 in the construction of a “deluxe” room to battle against the home theater systems. Mr. Gilbert, who owns 16 cinemas on the South Shore of Quebec, has made this investment in order to bring moviegoers in large screening rooms.

“We need to compete with home theaters because the customer down continuously. I decided to reinvest to attract the world that no longer comes to the cinema, “said Gilbert.  LINK

Advertising

Profeco Mexico

Mexico – Cinema adverts are apparently no less of an annoyance in Mexico than they are north of the border. But what irks movie goers is that cinema often do not advertise the time of the start of the film, but of the start of the ad/trailer block.

In 2009, the Federal Consumer (PROFECO), through the Directorate General of Consumer Studies (DGEC) conducted a survey on the schedule of three films to confirm the schedule announced and subsequently investigate the actual time in which are initiated. The study was observed that the schedules announced match, but the real beginning of the film no. Then 596 consumers participated: 54 percent women and 46 men, who attended the film between January and October 2009. According to results published in the bulletin Compass purchase, PROFECO , 81 percent said that there is a Unlike average 13 minutes between the time that the film is announced and the start time.

Today, as in that time, a difference was observed 10 to 20 minutes behind schedule announced.

In the study of PROFECO the doctor in marketing and advertising Salvador Arturo Mercado, who indicated that the market needs make the film is a very effective and sued by advertisers to capture the attention of consumers, as it was also interviewed at least 60 percent see what is projected on the screen. So much so, added Professor ITESM, ads in theaters represent approximately 15 to 20 percent of the earnings for the exhibition of films.  LINK

Event Cinema

titan Toho Comedy

Japan – Exhibitor Toho is experimenting with stand-up comedy screenings in cinemas.

Visitors of “Laughter problem with Titan cinema live” that December 19 (Friday) is carried out in the cinema eight locations of TOHO Cinemas, Japan Erekiteru Union of sale sticker is present.

“Titan Cinema Live” live viewing to enjoy once in two months, has been held at the Tokyo Newsletter Hall the “Titan live” in a movie theater. In this time of “Titan live”, chocolate Planet and the “King of Control 2014” finalists, City Hotel 3, Room et al won the starring rights tournament young challenge frame that has been carried out within the “Titan live Rhea” is guest appeared to.  LINK

Cinema Opening/Closings

Violet Crown

USA (VA) – Good to see small cinema chains revamping old cinemas like this.

While the closing of the Regal theater on the Downtown Mall may leave local moviegoers with only one cinema in town, that’s all going to change as a new high-end theater concept makes its way to Charlottesville, with plans to open by September.

Violet Crown Cinemas, a small theater chain with one location in Austin, Texas, and a forthcoming location in Santa Fe, New Mexico, reached an agreement a year ago with building owner Dorothy Batten to establish a third location at the now-vacant six-theater set-up downtown.

The new theater will offer a very different experience for film fans accustomed to the traditional movie-going experience, said Violet Crown Cinemas CEO Bill Banowksy, replete with a full bar and restaurant, 10 stadium-style auditoriums and state-of-the-art projectors and sound systems.  LINK

Oxford Ultimate Picture Palace

UK – A welcome return for one of the UK’s oldest cinemas.

A 103-year-old East Oxford cinema will complete a £100,000 makeover next month after three years of renovation.

The Ultimate Picture Palace, off Cowley Road, is to close for four days while asbestos is cleared to make way for a new ventilation system.

The latest stage of work marks the end of owner Becky Hallsmith’s three-year campaign to transform the building after buying it in 2011.  LINK

Finally

 French cinema infographics

We are suckers for infographics, particularly when they are film or cinema related. Above is a short excerpt from a very long and gorgeous info-map. This one is produced by Raffles Hotels & Resorts. It is enough to make us want to go back there. LINK

Patrick von Sychowski
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Patrick von Sychowski

Patrick was a Senior Analyst at Screen Digest, went on to launch the digital cinema operations of Unique and Deluxe Europe, then digitised Bollywood at Adlabs/RMW, and now writes, consults and appears on panels about cinema all over the world.
Patrick von Sychowski
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