Two of the largest exhibitors in India and Thailand have joined forces to launch a host of non-film ancillary entertainment propositions. From the Hollywood Reporter:
New Delhi-based PVR Ltd. and Thailand’s Major Cineplex Group have created a joint venture to launch PVR Blu-O, which will feature bowling alleys, karaoke centers, ice skating rinks and gaming zones, Major said in a stock market filing Tuesday.
The agreement was signed Tuesday in Bangkok by Major Cineplex Group chairman and managing director Vicha Poolvaraluck and PVR chairman and managing director Ajjay Bijli.
PVR will hold the majority stake in the joint-venture, which will be worth around $2.25m and see the light of day in Q2 of this year. The first location wil be near one of PVR’s upcoming cinema locations in Delhi.