Industry veteran Larry Jacobson is joining Digiserve as President this month, leaving Kansas and his role as President of the Entertainment Division of where-are-they-now server manufacturer QuVIS. For those of you who have not heard of Digiserve (full name: Digital Entertainment Services, LLC.) the press release informs us that:

Formed in 2006, Digiserve operates an electronic distribution digital network for the motion picture industry and its suppliers. The Digeserv platform of services delivers digital content for studios, exhibitors, alternative content providers, advertisers and other digital purveyors. In its core business, Digeserv offers a suite of services that enables theatres around the world to convert from analog 35 mm film projection systems to digital delivery at minimal cost with maximum efficiency. Digital content includes motion pictures, pre-movie programming, alternative entertainment and advertising, all of which may be received by exhibitors through the Digeserv delivery network.

So it would seem that they are effectively an AccessIT without any announced virtual print fee deals. Jacobson thus has his job cut out for himself in positioning Digiserve in a space where larger companies such as Technicolor are struggling to achieve lift-off. His first action should be to change Digiserve’s website, which is truly dreadfully amateurish, with its strips of 35mm-film graphics and popcorn buckets, presumably there so that you understand that they are in the cinema business. Digiserve may have something useful to contribute in this space, though as every cinema manager knows, poor presentation will not entice potential customers.