WTW Cinemas Joins Book The Cinema to Offer On-demand Private Hire

Unique X is delighted to include WTW Cinemas as the latest exhibitor that will use Book The Cinema across the United Kingdom.
Dublin, Ireland ( April 5, 2023 ) -

Unique X is delighted to include WTW Cinemas as the latest exhibitor that will use Book The Cinema across the United Kingdom. Book The Cinema is a new online service that gives consumers the opportunity to book private cinema screenings with a film of their choice and the ability to pre-order concessions for their private event. WTW Cinemas are now available on the Book The Cinema platform.

Book The Cinema is perfect for birthdays, anniversaries and corporate events and also allows consumers to create a personalised message that is shown on the big screen before their chosen movie starts. This message can include a range of images and videos as well as a written message created by the consumer.

Book The Cinema was created by Unique X, a global cinema software and content solutions provider and utilises Unique X’s suite of cinema automation and content delivery solutions. Book The Cinema is a fully managed service and gives cinemas the opportunity to attract a range of audiences, leading to an increase in revenues for exhibitors. Book The Cinema is now available for all exhibitors in Ireland and the UK to sign up to.

Unique X’s CCO Phil Morris said, “Unique X is very happy to have WTW Cinemas join the Book The Cinema family. We will help them create additional private hire bookings that will see an increase in revenue, both through bookings and via the sale of concessions on the platform. We are excited to see the development of our relationship with WTW across this exciting new venture.”

Mark Williams, Director of WTW Cinemas, “We are seeing a significant rise in requests for private hires at our cinemas, whether that be as a treat, to commemorate a special occasion or as part of an educational visit and are pleased to partner with Book The Cinema to help expand the options available and make the offer more well known”.

About Unique X
Unique X is the market-leading brand and product portfolio for the future strategy and innovation of digital cinema, providing intelligent autonomous cost savings solutions and revenue-generating fully managed content services. Unique X operates in 90 countries across the globe and excels in delivering mission-critical cinema software. Every year Unique X delivers over 200,000 movies and 1.1 billion cinema advertising spots worldwide. Market-leading cinema solutions include RosettaBridge Eco TMS (Theater Management System), RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete Advertising Sales Management), SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the movie and gaming content private cinema hire event platform “Book The Cinema”.

About WTW Cinemas
WTW Cinemas operate 4 cinemas in Cornwall – Newquay, St Austell, Truro & Wadebridge and have been in the same family ownership since 1945. The company also has a majority shareholding in the Westcountry operator WTW-Scott Cinemas.