HARMAN and Samsung help Wanda Cinemas deliver the ultimate immersive audiovisual experience at world’s first all-LED multiplex
Wanda Cinemas, China’s largest film distributor and cinema operator, recently partnered with Samsung and HARMAN Professional Solutions to create the world’s first all-LED cinema multiplex.
The first multiplex of its kind, the Shanghai ARCH Wanda Cinema features revolutionary Samsung ONYX LED screens in each of its six premium theater rooms. Since its recent introduction to the cinema industry in China and the rest of the world, the Samsung/HARMAN Onyx Cinema Solution has enhanced movie fans’ cinema experiences with unparalleled image and sound quality. By providing so many Onyx cinema screens in one location, Wanda Cinemas’ Shanghai ARCH location raises the bar for premium multi-function movie theaters.
“HARMAN is proud to help Wanda Cinemas introduce Samsung Onyx LED cinema screens to the China market,” said Frank Xiao, General Manager, HARMAN Professional Solutions, China. “After unveiling China’s first LED movie screen in early 2018, HARMAN has further contributed to the industry leader’s future by helping Wanda Cinemas create the first all-LED movieplex of its kind in the world. The Onyx cinema solution offers an unmatched next-generation movie theater experience for cinemagoers seeking high-quality entertainment.”
The Samsung Onyx LED cinema screen delivers lifelike image quality and industry-leading visual depth. Its unparalleled brightness and High-Dynamic-Range picture quality enable Wanda Cinemas to present movies with a clearer image and greater detail than traditional movie screens and home theater systems.
The Samsung Onyx screens in each of Shanghai ARCH Wanda Cinema’s theaters are supported by state-of-the-art HARMAN audio systems, which provide the ultimate cinematic audio experience in every seat of the theater. JBL Sculpted Surround cinema speakers, subwoofers and surrounds bring movie soundtracks to life with incredible realism. The speaker systems are powered by Crown DCi-N amplifiers and optimized by BSS 160 digital audio processors.
In addition to delivering stunning visual power and larger-than-life audio performance, the Samsung/HARMAN Onyx Cinema Solution frees up space that would typically be used by traditional projection methods and enables the theater operators to experiment with different types of ambient lighting and room geometry. The versatility of the Onyx Cinema Solution also offers Wanda Cinemas the flexibility to generate revenue with new kinds of events, such as corporate presentations, concerts, games and more.
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
About Wanda Cinema Line
As of November 30, 2016, Wanda Cinema Line was operating 376 theatres in over 110 cities in China as well as major cities in Australia and New Zealand, with 3,319 total screens. Wanda Cinema Line accounted for approximately 14% of China’s market share in terms of box office revenue, ranking no. 1 in the China market for seven consecutive years. In 2015, Wanda Cinemas grossed 6.3 billion yuan in box office revenue.
With “prioritizing audience value and their moviegoing experience” as its business philosophy over the years, Wanda Cinema Line strives to provide high-standard design and construction, high-class exhibition technologies, and high-quality standardized services, offering the cinema environment of choice for more than 70 million Wanda fan club members. In 2015, Wanda Cinema Line officially announced its “membership+” strategy, aiming at building a world-leading cinema lifestyle ecosystem, marking its transformation from a cinema chain to a technology, platform, and ecosystem-based company.