Unique X Expands SE Asia Footprint With Cinemaxx Deal

London & Jakarta ( March 30, 2019 ) -

Unique X, the global leader in digital cinema software solutions, is delighted to announce an expansion of its operations in South East Asia in a new deal with fast-growing Indonesian cinema chain, Cinemaxx. The agreement will see Unique X install RosettaBridge TMS, RosettaNet and Basekey KDM management solutions across all 47 Cinemaxx sites, currently incorporating a total of 239 screens.

Cinemaxx, owned by property conglomerate Lippo Group, has recently received investment from Mexican exhibition giant, Cinepolis to fund its expansion plans. As Cinemaxx’s number of sites and screens expands, the combination of Unique X solutions will deliver significant efficiencies by enabling central management and automation of cinema operations.

Unique X’s agreement with Cinemaxx is growing evidence of its worldwide footprint and further establishes its reputation as the first-choice digital cinema software provider globally; Unique X’s solutions are already powering more than 25,000 screens in over 70 countries. Additionally, the Global Cinema Advertising Association (SAWA) recently awarded Unique X ‘The Best Use of Technology in Cinema Advertising 2018’.

Cinemaxx has an ambitious vision to build Indonesia’s most preferred cinema group. Unique X’s innovative solutions offer us a way to streamline our operations across all screens and support us in delivering a consistently premium experience to our guests,” said Gerald Dibbayawan, Chief Executive Officer, Cinemaxx.

Cinemaxx are a great team to be working with and have some very exciting expansion plans ; we are delighted to be deploying our solutions to their cinema network and look forward to providing ongoing service and support. We are very happy to welcome Cinemaxx to the RosettaBridge family” commented Mark Stephen, Director of Sales, Unique X.

About Unique X

Unique X is a brand for the future of digital cinema, providing intelligent autonomous solutions and content services.

Unique X operates in 70 countries globally. To date, more than 75 million GB of data have been transferred, and over 62 million advertising playlists have been delivered.

Solutions include RosettaBridge TMS, RosettaNet Estate Management System, Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering.


Contact mark@uniquex.com for more information – +44 (0) 161 457 0050

About Cinemaxx

Cinemaxx is poised to be one of Indonesia’s largest and most preferred motion picture exhibitors with more than 1,000 screens and 150 locations planned across 77 cities. Combining state-of-the-art technology with first-class amenities, Cinemaxx will provide an unparalleled entertainment experience to moviegoers across the nation.

UltraXD, the giant-screen format of Cinemaxx, is designed to take the Indonesian cinematic experience to the next level by providing moviegoers with an immersive audiovisual experience. Patrons can also experience the epitome of luxury at Cinemaxx Gold, Cinemaxx’s VIP offering, replete with lavish recliner chairs and gourmet F&B offerings served by attendants on call.

Cinemaxx is affiliated with the Lippo Group, one of Indonesia’s largest private services providers.