Unique X and Pathé Netherlands To Deploy Smart Trailering in Dutch Market

Unique X has announced the completion of a 3 year agreement with Pathé Netherlands for the deployment of Unique X's pre-show management solution, Smart Trailering

Latest Deal Brings Unique X’s Intelligent Trailer Scheduling System to the Dutch Market

Dublin, Ireland ( April 22, 2021 ) -

Unique X, leading international cinema software company, is proud to announce the completion of a 3 year agreement with Pathé Netherlands for the deployment of Unique X’s pre-show management solution, Smart Trailering; which will be deployed across all screens within Pathé’s Dutch estate.

Smart Trailering is a fully automated and centralized trailer scheduling system that automatically places the right trailers before the right movies, ensuring operational efficiency. Featuring a sophisticated centralized content scheduling system, Smart Trailering empowers cinemas to be able to automatically schedule trailers in a sophisticated manner previously impossible through manual programming.

Key features include optimized use of available pre-show capacity allowing the user the ability to schedule and target individual playlists for each and every show. The Smart Trailering logic creates trailer campaigns based on targeting to film, number of showings, location, day and time; additionally preventing errors such as certification, duplicate placement and wrong trailer versions.

The network wide deployment of the Smart Trailering solution will complement the existing Unique X services currently deployed to Pathé Netherlands – including; RosettaBridge Theatre Management System, RosettaNet circuit management, Basekey and the DCP content delivery network, Movie Transit. 

Unique X cinema software solutions are designed to achieve automation and operational efficiencies within cinemas and across Exhibitor networks.

Unique X’s Chief Commercial Officer Phil Morris commented “We are delighted to strengthen our supply relationship with Pathé Netherlands, with the addition of the Smart Trailering solution. The Dutch market is a key market for Unique X and the ongoing adoption of our technology by Pathé is a source of great pride to us.”

Doron Kurz, Commercial Director Pathé noted: “We are very pleased to be starting with Unique X. This smart way of trailering enables us to show the appropriate trailers for the right films and the right audience. Our visitors will be better informed about upcoming films that match their film preferences and should not be missed. This way, the support act films become even more part of the day or evening out for our visitors.”

About Unique X 
Unique X is a brand for the future of digital cinema, providing intelligent autonomous solutions and content services. Unique X operates in 80 countries globally and specialises in delivering innovative cinema software. To date, more than 200 million GB of data have been transferred, and over 300 million advertising playlists have been delivered. Cinema solutions include RosettaBridge TMS (Theater Management System), RosettaNet Circuit Management System, Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our suite of sophisticated pre-show products of Advertising Accord, AdTransit and SmartTrailering.

About Pathé Netherlands
Pathé is the first and largest cinema brand in the Netherlands, founded in Paris in 1896 by true pioneers in the field of film: the Pathé brothers. Pathé has 30 locations, 247 screens and 1,500 employees in the Netherlands, including the Euroscoop locations taken over on 13 November 2019. Pathé is the market leader and offers the ultimate cinema experience for everyone. Thanks to the wide range of films, live streams of opera and sports, the latest techniques such as IMAX, 4DX, Dolby Cinema and ScreenX, and the organization of business events, Pathé makes every day a special day.