Tourism Australia has partnered with Spotlight Cinema Networks, the industry leader in reaching affluent U.S. moviegoing audiences, to promote the next installment of its global There’s Nothing Like Australia brand. This new campaign invites international travelers to Come and Say G’Day and discover the true meaning of an Aussie welcome.
The multifaceted campaign includes a short film titled G’day that will introduce the world to two lovable CGI animated characters: Ruby, the souvenir kangaroo, voiced by Australian actress Rose Byrne, and Louie, the toy unicorn, voiced by actor Will Arnett. The film, directed by Michael Gracey, follows the adventures of Ruby and Louie as they explore Australia’s iconic sites and together discover the true meaning of an Aussie welcome.
The cinema-advertising campaign will launch October 28, 2022, with the G’day short film exclusively appearing in Spotlight’s CineLife Preshow at theatres in top markets, including New York, Los Angeles, and Dallas. In addition, a cinematic sixty-second creative spot will run through the end of December 2022 across all Spotlight screens in its coveted Trailer Pod, just prior to the upcoming movie trailers when the house lights are dimmed.
“We’re thrilled Tourism Australia has chosen to advertise the Come and Say G’day campaign in Spotlight’s uncluttered cinema-advertising environment across our luxury, dine-in and art house cinema advertising network,” said Michael Sakin, President, Spotlight Cinema Networks. “Savvy marketers like Tourism Australia use Spotlight as the ideal platform for targeted media buys to reach the upscale, educated, adult demographic with disposable income.”
“This partnership with Spotlight Cinema Networks will ensure the epic locations featured in G’Day are experienced on the big screen, from the beauty of the Northern Territory’s Nitmiluk Gorge and the awe-inspiring Sydney Opera House to the buzz of Melbourne’s laneways and the welcoming sands of Cottesloe Beach, Perth. This rich cinematic experience will fully immerse Spotlight’s guests, introducing them to the film’s star Ruby, and bring them closer to booking a trip and Come and say G’day in Australia,” said Tourism Australia’s Vice President – The Americas, Chris Allison.
About Tourism Australia
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organization is active in fifteen key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications, and consumer research.
About Spotlight Cinema Networks
Spotlight Cinema Networks was founded in 2010 by entertainment and advertising veterans, Mark Cuban, Todd Wagner, Jerry Rakfeldt and Michael Sakin to serve the needs of art house, luxury and dine-in exhibitors for cinema advertising, preshow entertainment, and digital display distribution. Spotlight represents segment leaders including Angelika Film Center, Laemmle Theatres, Landmark Theatres, Cinépolis Luxury Cinemas, Flix Brewhouse, LOOK Dine-In Cinemas and Silverspot Cinemas. CineLife, Spotlight’s consumer entertainment platform, connects moviegoers with quality content and independent films wherever they are on view (in-theatre, AVOD, online and app). CineLife Entertainment distributes a variety of event cinema titles to theatres across the U.S. For more information visit: www.spotlightcinemanetworks.com, www.cinelife.com and www.cinelifeentertainment.com.