In a groundbreaking collaboration, M³Cube Cineplex and Timewaying have installed a 20m 4K HeyLED PLF in Chongqing, marking the fourth global deployment of this cutting-edge technology. This partnership aims to revolutionize the moviegoing experience with unmatched visuals and immersion.

M³Cube Cineplex, already renowned for its innovative and interactive experiences, now features an astronaut-themed HeyLED screen that enhances its futuristic design, captivating audiences like never before.

Shan, General Manager of M³Cube Cineplex, highlighted the immense potential: “We’re very excited about the future of cinema, the 20m 4K HeyLED PLF is a game-changer for us. It aligns with our visionary design and opens new revenue streams through an unparalleled viewer experience.”

Andrew Chan, CEO of Timewaying, expressed his enthusiasm: “We are thrilled to see our 20m 4K HeyLED PLF at M³Cube Cineplex. This technology boosts HFR and HDR content playback, creating new storytelling opportunities and deeper immersion for audiences.”

Timewaying’s HeyLED screens are celebrated for their high contrast, brightness, and HDR capabilities, delivering crystal-clear details and true black colors. Advanced optical technology transforms point light into surface light, reducing glare and protecting viewers’ eyes. The patent optical lens also offer moisture and water resistance, making them versatile for various environments.

The adoption of LED screens eliminates the need for projector rooms, increasing seating capacity and potentially boosting theater revenue. These high-brightness screens also serve multifunctional roles as stage backdrops for concerts, corporate events, and theatrical performances, transforming theaters into versatile cultural hubs.

Timewaying offers four DCI-certified screen sizes (8m, 10m, 16m, 20m) with 2K and 4K resolution options. With over 30 successful installations worldwide including United Stated, Middle East and Europe, HeyLED technology is rapidly gaining acceptance and setting new standards in the cinema industry. This global presence underscores the impact and growing acceptance of HeyLED technology in the cinema industry.

About Timewaying
Founded in 2011, Timewaying Technology Co., Ltd. is a leading manufacturer of cinema equipment, focusing on R&D and sales service of cinema equipment. Their products range from LED cinema screens, Nano Screens, Cinema Freedeo 3D Systems, and 3D Glasses. Timewaying has two DCI-compliant LED screen models certified, with two additional models that have passed DCI lab tests and are in the DCI announcement pipeline. HeyLED is a sub-brand of Timewaying, dedicated to its LED product lines, representing their cutting-edge technology and commitment to innovation in the cinema industry.