Arts Alliance Media and Timewaying Announce Opening of New HeyLED Innovation Centre in Los Angeles

Barcelona ( June 21, 2022 ) -

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, and Shenzhen Timewaying Co. Ltd, a leading technology manufacturer specialising in 3D and LED solutions, has today announced the opening of the HeyLED Innovation Centre in Los Angeles, United States.

After announcing a strategic partnership to deliver HeyLED, a brand of new, DCI certified LED screen technology, to the majority of Asia, Europe, and all of the Americas in April 2022, the two parties will now formally invite studios and exhibitors alike to their state-of-the-art ‘innovation hub’ in Chatsworth, LA for a comprehensive demonstration of HeyLED’s functionality.

“HeyLED presents a generational technology that will push the boundaries of cinematic viewing further than ever before”, said Kenny Chow, Chief Technology Officer at Timewaying. “It’s imperative therefore that we establish a central experiential hub, here in the United States, where industry pioneers can appreciate the quality of our solution and the benefits to exhibitors.”

With the all-new Innovation Centre now open for visitors, film creators can discover why HeyLED presents the next-gen solution for day-and-date movie exhibition, experiencing the unique performance of HeyLED’s patented high pixel fill rate optical design and the stunning effects LED has to offer.
While, with experts stationed on-site, exhibitors will appreciate the true commercial value to their estate, learning how HeyLED will work to drive revenue and admissions and help their theatres become a multi-purpose entertainment hub.

Dale Miller, Chief Commercial Officer at Arts Alliance Media, added, “we’re delighted to invite studios, exhibitors, and industry leaders to our LA hub as we prepare to demonstrate the full capabilities of the first HeyLED screen in the United States.”

If you’re interested in visiting and experiencing HeyLED for yourself, please contact

For more information, please contact:
Gregory Davies –

About Arts Alliance Media

Arts Alliance Media (AAM) is the global leader in digital cinema software and services. AAM offers a wide range of solutions to exhibitors which enable them to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM software touches over 42,000 digital screens globally, while their network operations centre (NOC) supports several thousand screens.
AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider, alongside Volfoni, a global leader in 3D technology.

About Shenzhen Timewaying Co. Ltd

Founded in 2011, Timewaying is a market-oriented theater technology company. It is a Chinese leader in migrating 3D technology from active 3D glasses to a passive glasses system. It has over 36,000 3D systems installed at 11,000 cinema sites across China under the brand of Freedeo. This combined with other innovative technology allowed Timewaying to fuel the 98% coverage of 3D screen installation during the fastest growing period of the Chinese cinema industry.
Since 2018, the company has stepped from the 3D system stage to the technological innovation stage. With rich industry experience, excellent optics and LED R&D teams, Timewaying launched the first Chinese high-contrast screen in China in 2020 which filled the market gap for a screen with high gain, wide viewing angle, and high uniformity, aiming to reduce exhibitor costs and create a cinematic experience.

In 2021, with over 3 years of R&D time and significant investment, Timewaying was pleased to announce their first product, LA2K-10, obtained the DCI Certification; a major milestone in their development and a promotion of LED technology in China.