Phase 2 on June 26th will include Arlington Highlands, Dallas Royal Lane, and Pearland, TX, CA theatres in Rocklin and Bakersfield, Marietta, GA, Seminole and Sunset Walk in FL
Dallas, Texas (June 25, 2020) – Studio Movie Grill ("SMG") is excited to continue reopening theaters after a successful Phase 1.
“We are thrilled to have begun safely welcoming guests back to movies on the big screen at SMG Theaters,” Founder/CEO Brian Schultz shared. “If this past weekend in Texas is any indication, we are incredibly encouraged by attendance and guests indicating their strong desire to return to the theater,” said Schultz, “This is my life’s passion and family business. We are naturally anxious to emerge from this difficult time and provide an unparalleled experience that promises to be even better than before.”
Health and safety are unequivocally top priority. All touch points will meet or exceed current guidance from the CDC. Re-openings follow a comprehensive team member training program and addition of new procedures. Team members will be required to have a health check prior to starting work and to wear protective masks as well as gloves when preparing or handling food. Locations will operate at 50% capacity and have social distancing built into the ticket reservation systems. SMG has developed new technology to allow for automated, contactless purchasing and guests will be encouraged to buy their tickets and purchase food online using the SMG mobile app. Theaters will conduct stringent cleaning and sanitizing of auditoriums and high touch areas; and hand sanitizer stations have been installed throughout. Full details here studiomoviegrill.com/story/reopen
SMG is committed to winning movie-goers back with distinctive service and amenities. “The response to our private auditorium rentals has been off-the-charts,” Tonya Mangels, Head of Revenue & Marketing, said. “Guests can book an entire auditorium for only $200, no added ticket fees or minimums. Our goal is to make it safe, simple, and exceed expectations. SMG is offering numerous choices in our experience, ensuring guests are comfortable in returning to movies.” Private group auditorium rentals are a limited time offer and require advance booking.
The brand is unveiling several NEW amenities to better serve guests:
SMG App & Self-Service Kiosks: Tickets, food, and cocktails can be ordered via SMG App or Kiosks, including saving favorites. If preferred, guest can still order from their seats.
SMG Private Auditoriums: Book for only $200 via firstname.lastname@example.org.
SMG Access Loyalty Perks for Eats & Drinks: Members will now earn points on food and beverages, in addition to ticket purchases and all prior benefits.
SMG To-Go: Theatres will offer takeout and GrubHub delivery offering the full SMG menu, plus Family-Size Popcorn. For a limited time, SMG is offering 2 FREE tickets with every order.
SMG is showing popular and most requested movies at discount rates of $5 Adults and $3 Students/Seniors. Plus, $1 Children’s Summer Series and FREE Just Mercy screenings, which will have waived booking fees. For showtimes and tickets download the SMG App or visit studiomoviegrill.com. Many great new films from Hollywood studios open in July and tickets go on sale this Wednesday for Sony’s Broken Hearts Gallery opening July 17th .
About Studio Movie Grill
Conceived in 1993, Studio Movie Grill (“SMG”) modernized the traditional movie-going experience by combining first-run movies with full-service, in-theater dining. SMG has swiftly grown to 353 screens in 10 states. SMG was named to Inc. Magazine’s List of “Fastest Growing Private Companies” three years in a row, placed 11th in Box Office Magazine’s Giants of the Industry and, in 2019, 50 films put SMG in the top 10 at the Box Office with key titles grossing as high as #5 in box office receipts. Honoring its commitment to Opening Hearts and Minds, One Story at a Time, SMG’s legacy programs include Special Needs Screenings, Chefs for Children program and annual Opening Hearts & Minds Award, which strive to help families and acknowledge local heroes. In June 2018, SMG created a unique loyalty program, SMG Access which, as loyal guests earn rewards, allows them to join SMG in offering movies and meals to underserved community members. To date, this program has earned over 44,000 movies and meals. For additional information, visit studiomoviegrill.com