SMG Reinvents Ways to Enjoy Moviegoing During the Holiday Season

Kids eat for free on Sundays at Studio Movie Grill, as one new promotion for the holiday season

In-theater dining leader keeps Guests and Team top-of-mind to encourage new traditions, historic highs, and continued health and safety

Dallas, TX ( November 19, 2020 ) -

Dallas-based Studio Movie Grill (“SMG”), the leader and premier provider of the in-theater dining experience encourages its guests and communities to create new memories at the movies this holiday season. As part of the #CinemaSafe NATO campaign, the confidence of SMG guests, and movie-goers across the country, continues to rise. An extensive study was recently published that confirmed no outbreaks of COVID-19 in over 100 million worldwide visits could be traced to a cinema where precautions and sanitation measures were taken. The article and more about SMG’s health and safety protocols can be found here https://www.studiomoviegrill.com/story/reopen

“SMG is extremely grateful to its committed and loyal guests for returning to our theaters and the results from those visits have been encouraging. We continue to see our percentage of guests ordering food and beverage reach historic highs, and the average spend per person is growing at double digit rates,” said Tonya Mangels, head of marketing and revenue. “SMG’s market share has hovered around #14 the last few weeks but moved into the Top 10 in box office this past week with “Freaky” at #1. Highly anticipated films like “Buddy Games” and “Croods”, and holiday classics including “It’s a Wonderful Life”, will be on screen to help end this challenging year on a positive note.”

SMG continues its focus on private auditorium rentals, $5 value pricing on Tuesdays and Thursdays for new release tickets, Kids Eat Free on Sundays with an adult entree, and a contact-less ordering experience through the SMG App and self-service kiosks. “Sundays tend to be a day for families at SMG, so we are welcoming them back and showing our gratitude with a new Kids Eat Free offer,” added Mangels.

SMG private auditorium rentals have always been a favorite for corporate events, and the expanded program has been extremely successful with new audiences looking for venues that serve groups in a safe environment. To further build on the program in select locations, SMG is offering a 50% Flash Sale on private events. Now guests can try the private theater experience at SMG for as little as $100 if they book between November 17-20, 2020 at select locations including Holcomb Bridge in Alpharetta, GA; Tampa and Seminole, FL; and Spring Valley, Plano, and Northwest Highway in the Dallas area. For more information, please visit https://www.studiomoviegrill.com/story/private-events.

About Studio Movie Grill
Conceived in 1993, Studio Movie Grill (“SMG”) modernized the traditional movie-going experience by combining first-run movies with full-service, in-theater dining. SMG has swiftly grown to 353 screens in 10 states. SMG was named to Inc. Magazine’s List of “Fastest Growing Private Companies” three years in a row, placed 11th in Box Office Magazine’s Giants of the Industry and, in 2019, 50 films put SMG in the top 10 at the Box Office with key titles grossing as high as #5 in box office receipts. Honoring its commitment to Opening Hearts and Minds, One Story at a Time, SMG’s legacy programs include Special Needs Screenings, Chefs for Children program and annual Opening Hearts & Minds Award, which strive to help families and acknowledge local heroes. In June 2018, SMG created a unique loyalty program, SMG Access which, as loyal guests earn rewards, allows them to join SMG in offering movies and meals to underserved community members. To date, this program has earned over 44,000 movies and meals. For additional information, visit studiomoviegrill.com