Sony and Alcons Teaming Up for CinemaCon 2017

Zwaag, The Netherlands ( March 7, 2017 ) -

Caesar’s Palace, Las Vegas, will enjoy a new experience of high quality cinematic sound in March, as Alcons Audio teams up with Sony to deliver demonstrations at the annual CinemaCon convention.

Taking place from March 28th – 30th 2017, CinemaCon is in its seventh year and has grown to become one of the largest and most important gatherings for the motion picture theater industry, attracting attendees from over 80 countries.

Alcons has supplied its unique pro-ribbon audio systems to film, television, and online content heavyweights like Lucasfilm, Disney, NBC Universal, Google/YouTube, Eikon Group, Deluxe Entertainment, and top post-production studio such as Levels Audio in Hollywood, CA and Factory in London UK.

The company is exhibiting on Booth 2022A at CinemaCon, with products including the CRMS – Compact Cinema Reference Monitor System, CR3 – Medium-format screen system, CB211sl – Larger-format shallow subwoofer system and Sentinel3 – Amplified Loudspeaker Controller on display.

Alcons will be holding live demonstrations at this convention for the first time. In the Pompeian Ballroom 1-Promenade Level, an Alcons CRMS system will deliver soundtracks in 5.1/7.1 formats for demonstrations of Sony’s projection systems.

Sony wanted an audio system which would deliver sound that perfectly complements their high-resolution visuals, so the CRMS system was the obvious choice,” says Alcons co-founder Tom Back. “The demonstrations will show why Alcons is seen as the best possible choice for the cinema sound experience, be it in a full-blown immersive system configuration or a regular 5.1/7.1 surround set-up.”

The Alcons system will use three CRMS, with a CB181 Shallow Subwoofer system and four CRS8 Medium Format Reference Surround loudspeakers, driven by three Sentinel amplified loudspeaker controllers.

Attendees do not need to make prior appointments for the demonstrations, which will take place hourly on all three days of the show, whose opening hours are:

Tue 28th 11:00AM – 5:00PM

Wed 29th 9:00AM – 5:00PM

Thu 30th 9:00AM – 1:00PM

“We have worked with Sony on projects before and are very pleased to again team up with them to deliver what will be a benchmark cinematic experience for CinemaCon delegates,” says Tom.

More info on and