Showtime Analytics is excited to announce an agreement with Allen Theatres to provide a real-time operational and customer data platform, with a managed digital marketing and consulting service across their 16 locations.
Allen Theatres, a family-owned business established in 1912, has become a leading cinema operator in the Southwestern United States. Known for its commitment to providing high-quality entertainment experiences, Allen Theatres serves communities across New Mexico, Arizona, and Colorado. Over the past century, the company has earned a reputation for innovation and community focus, consistently evolving to meet the changing demands of moviegoers.
With a focus on delivering exceptional guest experiences, Allen Theatres sought to leverage advanced data analytics to gain insights into their business operations and strengthen customer engagement and loyalty. After evaluating solutions, Allen Theatres selected Showtime Analytics to integrate cutting-edge data technology into their operations.
The partnership began with the integration of Showtime Insights into Allen Theatres’ POS system RTS, enabling the company to visualize operational data in real-time. This integration empowers Allen Theatres to monitor key metrics and make informed decisions quickly to enhance business performance.
In addition to standard screenings, Allen Theatres is celebrated for offering unique experiences such as private screenings, community events, and local premieres. These initiatives reflect the company’s dedication to being more than a movie theatre — a gathering place for the communities it serves.
By transitioning from their existing email marketing tool to Showtime Engage and supported by Showtime’s Marketing as a Service Consultants helping to drive the strategy, Allen Theatres is taking their marketing capabilities to the next level. The platform consolidates customer behaviors, touchpoints, and purchase activity into a unified customer profile. This enables Allen Theatres to create personalized and targeted campaigns for distinct audience segments, driving both customer satisfaction and revenue growth. The closed-loop integration with their RTS POS system ensures the company can track campaign performance, optimizing their marketing investment.
Speaking about the partnership, Asa Allen, Executive Vice President said:
“At Allen Theatres, our mission has always been to deliver exceptional moviegoing experiences. Partnering with Showtime Analytics represents a pivotal step in deepening our understanding of our customers and engaging with them on a more meaningful level. This collaboration empowers us with real-time insights that streamline operations and enable data-driven decisions, enhancing every aspect of the moviegoing experience. As we embrace this innovative partnership, we remain committed to providing the high-quality, family-friendly entertainment and outstanding service that have been the cornerstone of our legacy for over 110 years.”
Larry McCourt, SVP of Business Development at Showtime Analytics, added:
“We are thrilled to partner with Allen Theatres, a company with a long history of delivering excellence to its audiences. With Showtime’s data and marketing solutions, coupled with our consulting expertise, Allen Theatres can harness the power of their data to deliver personalized experiences, streamline operations, and drive growth. We look forward to supporting them as they continue to innovate and delight moviegoers across the Southwest.”
About Allen Theatres
Allen Theatres, founded in 1912, is a family-owned cinema operator with 16 locations across New Mexico, Arizona, and Colorado. Renowned for its customer-focused approach, Allen Theatres provides exceptional entertainment experiences and serves as a hub for local communities.
About Showtime Analytics
Showtime Analytics is a global leader in cinema analytics and marketing software, serving cinema operators in over 35 countries. Their suite of tools provides real-time insights, customer engagement capabilities, and personalized marketing automation.
