Cinema Advertising Growth and Expanded Exhibitor Services Drive 24 Percent Revenue-Per-Patron Increase; Company Signs 32 Contracts Over the Last 15 Months Totaling 2,523 Screens; Additional Growth Expected from Lobby, Art House and College Campus Network
New York (March 27, 2017) – Screenvision Media, a national leader in cinema advertising, today announced the closing of an industry-leading year where it reported a 24 percent revenue-per-patron increase during 2016. Screenvision Media’s industry-leading growth was the result of capitalizing on a robust advertising marketplace, new exhibitor signings and significant interest in the company’s platform, known for its storytelling, data and technology capabilities. The company’s recent launches of Connected Cinema and Screenvision Select Preshow, combined with an emphasis on targeted audiences, continue to drive accelerated performance across its Lobby, Art House and College Campus Networks.
Screenvision Media’s double-digit revenue-per-patron increase reflects the company’s dedication to providing unmatched value for its comprehensive network of exhibitor partners. The company’s performance also resulted in 32 exhibitors signing contracts with Screenvision Media over the last 15 months totaling 2,523 screens, including Studio Movie Grill, Emagine Entertainment, Pacific Theatres, Cinepolis and Cinemex, increasing valuable ad inventory in top DMAs like New York City, Los Angeles and San Francisco. Among the seven new exhibitor deals signed in 2017, Screenvision Media ushered in screens that have not previously run advertising before. In addition, in 2017 Screenvision Media added 330 AMC Theatres screens to its network as a result of the AMC acquisition of Carmike Cinemas.
“We couldn’t be more proud of our team as we close out a phenomenal year for the company,” said John Partilla, CEO of Screenvision Media. “What’s even more exciting is that we are already pacing toward another year of growth, thanks in large part to our unwavering drive to improve our core on-screen offerings, while also looking for incremental value opportunities beyond the theater walls. On top of that, we’re encouraged by a strong upcoming movie slate, and the fact that more and more advertisers are recognizing the unrivaled impact of cinema.”
“As a company, we are always striving to be the best partner for our exhibitor network and advertisers. Our 24 percent year-over-year revenue-per-patron increase is a true testament to those efforts,” said Darryl Schaffer, Executive Vice President, Operations and Exhibitor Relations, Screenvision Media. “Screenvision Media’s network is stronger than it’s ever been, and exhibitors and advertisers alike continue to be attracted to our offering. We are also excited about the prospects of our targeted networks, including our recently launched Screenvision Select Preshow focused on art house theaters, as well as our efforts to target millennials through our exclusive College Campus Network. We look forward to building upon our relationships with long-standing partners, and are excited to welcome our newly-signed exhibitors into the Screenvision Media family.”
About Screenvision Media
Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision Media cinema advertising network is comprised of over 14,500 screens in 2,300+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://screenvisionmedia.com/.