Pearl & Dean today announces that it has created three senior new roles across its sales team, promoting Jamie White to Deputy Sales Director, Catherine Ferguson to Head of Agency Strategy and Cristina Duffy to Head of Agency Trading.

The new roles are part of a restructure in the sales team that focuses on a more fluid management style. Shifting from an agency by agency focus to one concentrated on specialisms – Trading and Strategy with the aim of encouraging the team to champion their specialist areas and max out their skill sets to maintain efficiency and growth.

As Deputy Sales Director, Jamie White will work alongside Clare Turner, Sales Director, on the day to day running of the sales team. His main responsibilities are revenue generation across the media agency landscape and managing trading relationships. White, who joined Pearl & Dean in 2011 and most recently held the position of Head of Agency Sales, will also focus on guiding and supporting the Heads Of Trading/Strategy to generate revenue into Pearl & Dean as well as supporting on the day to day commercial strategy for the business.

Catherine Ferguson joined Pearl & Dean 10 years ago as an Account Manager and also worked her way up through the sales team, with her most recent role as Group Head, managing a team of five. In her new role as Head of Agency Strategy, Catherine will focus on broadening and strengthening relationships with key planning, strategy, and partnership teams across agencies. Her responsibilities extend to working closely with the Pearl & Dean Partnerships Team and the Film Partnerships consultant to continue to develop long term strategic partnerships for brands.

Working alongside Catherine, in the new role of Head of Agency Trading, Cristina Duffy will be spearheading Pearl & Dean’s work with the trading and media teams across all national and regional agency groups. Cristina, like Catherine, will report into the Deputy Sales Director

Clare Turner, Sales Director at Pearl & Dean, said: “At Pearl & Dean, we are passionate about creating a happy and motivated workplace culture, that is built on recognising talent and nurturing it early on. Jamie, Catherine and Cristina are fantastic examples of this, and it is brilliant to see each one of them grow at Pearl & Dean throughout the years and develop into experienced and highly talented leaders across the sales team. Our new sales team structure is a crucial move for our business to ensure that every relationship across our partners and agencies is given the attention it deserves. I have every confidence that it will be a key driver in shaping our growth in 2022 and beyond.”

About Pearl & Dean
Pearl & Dean is the UK’s best-known cinema advertising contractor. Representing a wide range of cinemas, with multiplex chains offering landmark locations throughout the UK & Ireland including Showcase, Empire, Movie House, AMC and Omniplex sites. Its iconic theme tune, Asteroid, evokes an instant aroma of popcorn and fun.

Pearl & Dean also represents the majority of the independent exhibition sector, with a portfolio of quality circuits such as Scott Cinemas, Northern Morris and WTW Cinemas as well as independently-operated cinemas and experience cinemas like Luna, each offering individuality and often a specialist audience. Pearl & Dean’s cinemas offer a varied schedule of programming – from the latest blockbusters through to classic and art-house movies to alternative content such as live opera or concerts.

All of this enables Pearl & Dean to offer advertisers precise targeting of either specific demographics or the population as a whole, in an environment where advertisers can showcase brands to a relaxed and captive audience.