National CineMedia and Unique X Sign Agreement to Bring Programmatic Advertising to the Big Screen

Unique X has signed an agreement with National CineMedia to develop programmatic advertising capabilities for the Advertising Accord platform
London, UK ( April 24, 2023 ) -

World-leading movie theater software company, Unique X, announces that it has signed an agreement with National CineMedia (NCM) to develop programmatic advertising capabilities for the Unique X Advertising Accord platform. The largest cinema advertising network in the United States, NCM serves 20,800 theater screens across AMC, Regal, Cinemark and other U.S. circuits. Through the programmatic features of Advertising Accord, NCM will be the first company in the world to offer true, wide-scale programmatic advertising to the cinema screen.

This addition to the existing Advertising Accord deal, which lasts up to 30 (thirty) years, will provide NCM with the opportunity to maximise efficiency, drive increased demand and grow the number of brands using cinema advertising.

National CineMedia’s CEO Tom Lesinski underlined “NCM is dedicated to driving the industry forward as the leading innovator and largest cinema advertising network in the US.  This deal with Unique X aligns directly with NCM’s vision for the future of our industry and will empower NCM to meet the growing market demand for programmatic advertising.

Unique X’s CEO Roger Harris added, “This important software innovation and the further development of our successful collaboration with NCM clearly validates and underlines the market leadership of Unique X in the optimization of advertising revenues for the cinema channel.”

Harris went on to say “Unique remains at the forefront in delivery of cinema advertising solutions underlined by now addressing the programmatic space, to attract new brands to our customers advertising business and to maximise demand for the unrivalled benefits of cinema advertising.

Unique X and National CineMedia jointly developed Advertising Accord for the U.S. market. The deal highlights Advertising Accord’s position as the pre-eminent theater advertising platform, and Unique X’s worldwide commitment to pre-show technology. Advertising Accord is now driving theater advertising across four continents, including some of the largest markets such as the UK, U.S. and Canada. Unique X’s software development operational strength and robust processes have acquired ISO/IEC 27001 certification as part of the project. 

Unique X is the market-leading brand and product portfolio for the future strategy and innovation of digital cinema, providing intelligent autonomous cost savings solutions and revenue-generating fully managed content services. Unique X operates in 90 countries across the globe and excels in delivering mission-critical cinema software. Every year Unique X delivers over 200,000 movies and 1.1 billion cinema advertising spots worldwide. Market-leading cinema solutions include RosettaBridge Eco TMS (Theater Management System), RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete Advertising Sales Management), SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the movie and gaming content private cinema hire event platform “Book The Cinema”.

About National CineMedia
National CineMedia (NCM) is America’s Movie Network. As the largest cinema advertising network in the U.S., we unite brands with young, diverse audiences through the power of movies and popular culture. NCM’s Noovie pre-show is presented exclusively in 47 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC, LON: CINE). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,100 screens in over 1,600 theaters in 195 Designated Market Areas (all of the top 50). NCM Digital and Digital-Out-Of-Home (DOOH) go beyond the big screen, extending in-theater campaigns into online, mobile, and place-based marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a 100% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit and